comScore Ranks AddThis #1 In Distributed Content In The United States
Vienna, Va., - November 13, 2013 — AddThis today
announced that according to October data from comScore, a leader in
measuring the digital world, the company is ranked #1 in distributed
content in the United States, reaching over 219 million users monthly.
This is the first time that AddThis has been included in comScore's
Distributed Content category.
According to comScore, AddThis tools reach 97.2% of the total
Internet population in the United States. The company's tools for
sharing, following, and content recommendations are designed to help
publishers create more personalized user experiences while boosting
content recirculation and time on site.
The company today also announced that it has seen significant growth
globally across its suite of tools and services. AddThis solutions
generate over 103 billion page views, reach 1.6 billion uniques and are
loaded from over 14 million domains worldwide each month. Global social
activity has grown 34% year over year and page views have grown 16% over
the same period. The company serves over one trillion page views
annually.
"Being ranked first within comScore's Distributed Content category
validates not only our reach and scale but the unique value of our tools
and services for driving content engagement," said Richard Harris, CEO,
AddThis. "At the same time, the value of our data has grown
exponentially as we continue to see double-digit growth and activity
within our network."
The company's latest product called Smart Layers offers website
owners dynamic, personalized tools for sharing, following, recommended
content and "what's next" and are designed to maximize content
engagement by surfacing the right tools at the right time for each user
across desktop, mobile and tablet. Launched in July of 2013, AddThis
Smart Layers has already been installed on over 400 thousand domains
worldwide.
About AddThis
AddThis is personalizing the web with powerful, easy-to-use consumer
engagement tools, APIs and services. The data company reaches
1.5 billion unique users monthly. AddThis' social tools are used by 14
million domains worldwide to power social sharing, increase
engagement, boost traffic and provide user insights. Proprietary XGraph
technology processes more than 10 terabytes of data daily
allowing AddThis to provide brands with sophisticated audience models,
data-driven tools and web-wide consumer insights that enhance
their paid, earned and owned media strategies.
Jobs @ AddThis
Sound like your kind of place? Think you can make an impact? Click here to find opportunities to join AddThis.