A Crash Course in Conversion (Part 1); eBay Beats Apple, Google on Top 50 Social Brands List

2011/2/21 MarketingProfs Today <MarketingProfs@marketingprofs.chtah.com>

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Feb 21, 2011 Vol. 10, No. 36 How-To: Clicking Me Softly—A Crash Course in Conversion (Part 1) PRO: A Seven-Step Scientific Method for Selling Social Media to Skeptics Survey Says: Top 50 Social Brands—eBay Beats Apple, Google Quick Take: Three Tips for Monitoring Your Competitors on Social Media My View: 10 (Business) Reasons to Participate in Social Media

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Clicking Me Softly: A Five-Day Crash Course in Conversion (Day 1) Conversion is the mechanism and process of pouring targeted consumers into, through, and out the other side of the marketing funnel. That is the essence of "Clicking Me Softly." Convince, don't coerce. Guide, don't deceive. In day one of this crash course, we'll explore the economics of conversion. Read More

A Seven-Step Scientific Method for Selling Social Media to Skeptics Join us Thursday, February 24, as Tamsen McMahon shares how the centuries-old scientific method provides a framework that anyone can use within any organization to make a case for social media. Read More

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Top 50 Social Brands: eBay Beats Apple, Google eBay clinched the No. 1 spot among the top 50 ranking of social brands for most effectively and consistently engaging customers via social media channels. Apple came in second, followed by Google, BlackBerry, and Amazon. Read More

Three Tips for Monitoring Your Competitors on Social Media Social media is a great way to watch the competition for your own gain. Don't get caught off guard by competitors that use social media to track your movements. You can monitor them—and stay ahead of the race—with these three tips. Read More advertisement

Still Holding Back? 10 (Business) Reasons to Participate in Social Media By Christine Whittemore Are there still social media stragglers in your company? Though not using social media (like Facebook) says something about your company, the most critical part of using it is connecting with people. Customers are expecting to be connected with. Here are 10 good reasons to get social for your business. Read More

@AlanSee MediaPost: What Influence Will Social Have On Organic And Paid Search? http://bit.ly/eKnLo3 #mediapost Today's Question By ak.duga Posted 2/17 at 11:28 pm EST I'm looking for a catchy brand name/tagline for a peanut butter targeted to kids. It must be something easy for kids to remember. Please share any ideas. Go To Question

Feb 24 / PRO Seminar—7 Step Method for Selling Social Media to Skeptics with Tamsen McMahon Mar 10 / PRO Seminar—Managing Your Reputation in a Social World with CB Whittemore Mar 11 / Digital Marketing World—Email Marketing Free online conference Apr 8 / Digital Marketing World—Measurement Free online conference Jun 13-15 / B2B Marketing Forum 2011—Boston, MA Save the date rate expires 3/1

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