Search Engine Optimization

What is SEO?

SEO is the process of improving the organic ranking of a website with
leading search engines. Professional SEO firms like Submit Express help
to improve search engine rankings for their clients by modifying their
websites to better reflect what search engines are looking for. Read a more detailed explanation of SEO here.

Overview of SEO Services

Submit Express can increase the search engine rank and site traffic
of any company. The expertise offered by its technical and copywriting
staff enables Submit Express to successfully meet the needs of companies
with complex websites in competitive industries.

Submit Express caters to clients who require an intensive,
full-service approach to search engine marketing. As experts in the
search engine optimization and marketing industries, the management and
employees of Submit Express have a proven track record for crafting
effective Internet marketing strategies with measurable, long-term
results. Pierre Zarokian, President and CEO of Submit Express, is
considered an expert in the world of SEM/SEO. He has been quoted
extensively in SEM-related articles in the Wall Street Journal, Los
Angeles Times and Forbes.

Initial Review and Analysis

Submit Express begins all search engine optimization services with a
thorough review and analysis of a client's website to identify potential
areas of improvement. This free, initial consultation can help to
identify problems with dynamic or duplicate content, Flash and session
ID numbers, poor-quality back links and any other factors impacting a
site's ranking.

Competitor Analysis

Submit Express provides you with
a competitive landscape to identify key businesses in your space and
which SEO methods will be effective in helping you to gain an advantage.

Website Analysis

Our website analysis is a
comprehensive overview of your website that provides a snapshot of how
it is viewed by search engines. By performing analysis on the following
areas, we can develop a strategy to improve areas of your site and help
your search engine rankings.

HTML Code Analysis

We will review your HTML coding to ensure that it is properly formatted to be picked up by search engine spiders.

HTML Structure Analysis

Having a well-organized HTML structure makes your website more attractive to search engines.

Website Design Analysis

We can perform an analysis to see if your website design is utilizing tools which make it less than SEO-friendly.

Content Management System Analysis (if available)

We can also analyze content management systems to make sure they comply with SEO best practices.

Keyword Research and Analysis

Using proprietary in-house keyword research tools and several third
party tools, Submit Express will analyze the data to find the most
relevant keywords with the most traffic for your website. Our research
will also tell us which keywords will help to gain rankings quickly. Our
research includes:

Primary Keywords

Secondary Keywords

Keyword Competition Research

Keyword Grouping

Content Writing

Unique, well-written and optimized content is critical to search
engine marketing success. Content is what brings your site to the
attention of search engine spiders. It also needs to be interesting and
useful to hold the attention of human readers and close sales. Submit
Express offers a variety of content writing services, including:

Website Content

Our copywriters craft
informative and highly relevant website content for your target audience
while maintaining keyword densities and page lengths that satisfy the
rules of search engine algorithms.

Press Releases

Our Press Release Writing and
Distribution service enhances your company's visibility, creates
corporate branding and increases traffic to your website.

Articles

We provide fresh, research- and keyword-based articles that promote your business and reach your customers.

Blogs

Our blog writing service
includes timely, business-related and optimized blog posts that engage
readers within a targeted demographic.

Link Development

One of the major variables in attaining a high search engine rank is a
website's popularity, determined by its network of inbound links on
relevant and well-established websites. Improved link development is
essential for search engine marketing success and a significant part of
the expertise that Submit Express offers. Submit Express uses several
techniques to enhance client link development, including:

Fee-Based Directory Submissions

Submissions to these top directories help create powerful links which can have a significant impact on your rankings.

Article Writing and Submissions

Crafted by in-house content
writers, well-written articles are submitted for publication on relevant
websites and informative sites and blogs. These articles will feature
links -- incorporated either in the credits or the body of the article
-- pointing to your website. Articles may also be submitted to article
directories, making the content available to other site owners who may
use and publish the articles on their websites and increase your back
links. Articles posted on- or off-site can also serve as effective
marketing tools to promote your business.

Blog Postings

Off-site blog posts can attract
attention to your website and establish you as experts in your space.
On-site blog posting gives customers a reason to come back to your
website time after time.

Social Bookmarking

Social bookmarking lets users
share, store and organize blog posts, websites and other useful online
information. Submit Express can submit articles, blogs and website
content to more than 200 social media sites, such as Digg, Delicious,
Stumble Upon, etc. Proper social bookmarking techniques will provide you
with not only traffic and back links, but over time, readers of these
social media sites may feature links to your site, especially if you
have good informative articles.

Social Media Profile Creations and Mentions

Our Social Media Profile Creation Service
consist of creating and marketing social media profiles on more than
300 social media sites, including Facebook, LinkedIn, Twitter, MySpace,
Digg, Delicious, Reddit, and YouTube. Most of these profiles will have
links to your websites. It is important to note that, "social mentions"
are now a ranking factor in Google's algorithm. Submit Express will
actively post articles and links on Twitter and other social media sites
about your company to improve your back links from social media sites.

Free Directory Submissions

Submit Express has a list of
over 3,000 free directories and will submit your site to these
directories over a period of time. Although not providing as high an
impact as paid directories, free directory submissions are nevertheless a
great way to gain links quickly from relevant categories. They also
serve to create a natural-looking back-link universe.

Fee-Based Directory Submissions

Submissions to these top directories help create powerful links which can have a significant positive impact on your rankings.

Infographics Creation & Submission

Infographics are special
graphics that are either informative or comical. For example, the
graphic may represent a time graph of events in your industry. These
types of graphics generate a lot of interest online and therefore could
result in many back links to your website. On a case-by-case basis we
offer this service to those clients that we feel could greatly take
advantage of the power of infographics.

Participation in Industry Forums, Blogs and Social Media Sites

Participating in industry
forums, blogs and social media sites could result in a lot of business
and back links. Our knowledgeable content writers will manage this task
on your behalf.

Link Baiting

Link baiting is the practice of
giving away a service or a product in order to generate online buzz and
media attention. This effective link development tactic can gain back
links to your site from bloggers and sites that post about you. Our
experienced and professional internet marketing team will research and
brainstorm with your company to come up with a powerful link baiting
campaign to attract readers and the press. Link baiting campaigns are
developed on a case-by-case basis and may require the client to allocate
a budget to give away the service or product.

Press Releases

As a vital component of Internet
marketing and branding, we offer a Press Release Writing and
Distribution service designed to increase product or company name
recognition. We will craft and distribute search engine-optimized press
releases that are newsworthy, engaging and help to achieve a higher
level of online visibility.

Social Media Marketing

Social media sites are now an
important part of SEO. Many search engines display social media results
on their front pages such as Twitter and blog posts. It is also very
likely that major search engines will soon start evaluating social media
content in their ranking algorithms if they haven't already. Submit
Express always stays one step ahead of the search engines and implements
techniques to help clients with future rankings. Our sister website
iClimber offers various social media marketing services for clients
looking for standalone services. However, we normally will include
various social media marketing services as part of our SEO packages such
as social media profile creations, updates, blog design and posting
service and social bookmarking services.

Local Search Submission & Optimization

Local search results are now a
part of Google's algorithm. For example, when you search for a service
locally and type a city name, you would notice several listings of local
businesses with their phone numbers. If you operate your business
locally, then it is important that you get optimized for local search.
Submit Express will submit and optimize you to Google and many other
local directories, such as Yelp and Citysearch.

Reporting

We provide a baseline ranking
report before we start work to show you how you rank prior to
optimization; additional reports are then provided on a monthly basis.
Our staff will monitor your results to make sure you are on the right
track. To ensure your satisfaction, our staff will periodically be in
touch with you via phone or email to provide you with project updates.
As an optional service, we also offer installation of Google Analytics
on your website for detailed traffic reporting.

Online Public Relations

Submit Express can do more than simply promote your message online.
Through a combination of sophisticated online public relations services,
we can ensure that your message reaches your target audience while
achieving your goals of building brand value, enhancing sales and
improving your search engine rankings. Submit Express offers the
following online public relations services:

Press Releases

An online press release should
be accessible to search engines and consumers/journalists. We will
develop and distribute search engine-optimized press releases that are
timely, interesting and help to increase your online presence.

Social Media Marketing

Drive your brand's message and build relationships through strategic social media marketing.
Using the most current social networking applications, Submit Express'
social media division team at iClimber will customize a campaign that
brings in links for SEO, generates traffic to your site, builds brand
value and gets people talking about your business.

Local Listings

Along with submitting the most
up-to-date business information to local directories, search engines and
review sites, we will optimize your local business listings for
geo-focused searches.

Social Bookmarking

Generate natural links to your blog while increasing your online presence. Our social bookmarking
services include fresh articles and blogs written by Submit Express
copywriters, submissions to more than 200 social media sites, front-page
submission listings on leading sites and more.

Account Management

The experts at Submit Express offer the experience and insight
required to manage your account from initial consultation to ongoing
tracking and competitor analysis. With established leadership and
account management excellence, Submit Express can increase the search
engine rank and site traffic of any company.

Monthly Performance/Ranking Report

Measurable, long-term results
will be achieved when you entrust your site to Submit Express. We offer
various tools that can monitor traffic results and provide trend
analysis for judging the overall performance of an SEO campaign. Submit
Express' ultimate focus is on maximizing your return on investment.

Dedicated Account Manager

Submit Express offers
experienced and dedicated Account Managers — in place of Sales
Representatives — working around the clock to exceed our clients'
expectations. Account Managers understand the details of your campaign
and have the experience and expertise to address all of your questions
and concerns throughout the life of your account.

Case Studies

Submit Express has helped thousands of companies to improve their
search engine ranking through targeted SEO campaigns. Learn more about
some of our success stories.

Results

When clients come to Submit Express for SEO services, they get results. Check out some information on the results we have been able to provide for clients in the past.

Testimonials

Submit Express has a track record of providing outstanding SEO and SEM services to clients in a variety of industries. Check out what some of our clients are saying about the work we've done for them.