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10 Tips For Building Your Next-Gen Marketing Team

<div class="zemanta-img"><br /><a href="http://www.daylife.com/image/0ewM8kt0eU0m7?utm_source=zemanta&utm_medium=p&utm_content=0ewM8kt0eU0m7&utm_campaign=z1" rel="nofollow" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="NEW YORK - SEPTEMBER 03:  Eleo Hensleigh, chie..." src="http://cache.daylife.com/imageserve/0ewM8kt0eU0m7/150x98.jpg" /></a><span class="zemanta-img-attribution">Image by <a href="http://www.daylife.com/source/Getty_Images">Getty Images</a> via <a href="http://www.daylife.com/">@daylife</a></span></div><br />What’s it like to be a chief marketing officer in 2011? “There is no  comfort zone anymore,” said Krishnan Chatterjee, <a class="zem_slink freebase/en/chief_marketing_officer" href="http://en.wikipedia.org/wiki/Chief_marketing_officer" rel="wikipedia nofollow" title="Chief marketing officer">CMO</a> for $3.1 billion  Indian IT service provider <a class="zem_slink freebase/en/hcl_technologies" href="http://maps.google.com/maps?ll=28.5888027778,77.3475611111&spn=1.0,1.0&q=28.5888027778,77.3475611111%20%28HCL%20Technologies%29&t=h" rel="geolocation nofollow" title="HCL Technologies">HCL Technologies</a>. What’s hot can turn cold.  What’s up may come down. And it all happens at warp speed.<br /><br />There’s increased audience segmentation, a growing choice of  marketing vehicles, the necessary integration of more third-party  providers, and the seemingly endless touch points for any given brand  that necessitates new relationships from HR and sales to IT and customer  service. “The CMO today has really got to use the maximum amount of  peripheral vision both internally and externally,” said Lynne Seid,  partner in the global marketing officers practice of executive recruiter  Heidrick & Struggles.<br /><br />The key is to build a corporate marketing team for tomorrow. “It’s  very difficult to think you’re going to be able to construct the perfect  message with the perfect execution anymore. If you linger too long or  hesitate, someone will beat you to the punch,” said Gayle Meredith, CMO  at commercial real estate firm Cassidy Turley, in an interview with  CMO.com. “You have to construct a team that can help you quickly  assemble different pieces that you need.”<br /><br /><a name='more'></a>Here are 10 tips from <a class="zem_slink freebase/en/cmos" href="http://en.wikipedia.org/wiki/CMOS" rel="wikipedia nofollow" title="CMOS">CMOs</a> and industry watchers for assembling the winning marketing team of the future.<br /><br /><b>1. Build <a class="zem_slink freebase/en/the_a-team" href="http://www.rottentomatoes.com/m/five-factories-workers-control-in-venezuela" rel="rottentomatoes nofollow" title="Five Factories - Workers Control in Venezuela">A Team</a> Of Team Builders<br /><br /></b><a class="zem_slink" href="http://www.crunchbase.com/person/nigel-dessau" rel="crunchbase nofollow" title="Nigel Dessau">Nigel Dessau</a>,  senior vice president and CMO of $6.5 billion semiconductor maker <a class="zem_slink freebase/en/advanced_micro_devices" href="http://www.google.com/finance?q=NYSE:AMD" rel="googlefinance nofollow" title="NYSE: AMD">AMD</a>,  told CMO.com he is always searching for new talent. Yet even with the  new demands of digital marketing, he rarely seeks a particular technical  ability. “The biggest single skill necessary is collaboration,” said  <a class="zem_slink freebase/en/dessau" href="http://www.lonelyplanet.com/germany/saxony-anhalt/dessau?destination_tag_id=359403" rel="lonelyplanet nofollow" title="Dessau">Dessau</a>, who must compete with archrival Intel at one-eighth of its  marketing budget. “And it’s the one thing you don’t learn in school.” He  recruits entry-level employees who can learn on the job, <a class="zem_slink freebase/m/07s6fsf" href="http://en.wikipedia.org/wiki/Master_of_Business_Administration" rel="wikipedia nofollow" title="Master of Business Administration">MBAs</a> who can  quickly assimilate, and seasoned team builders.<br /><br />“A lot of things that we are doing today are very new and have not  been done before by a lot of people,” said HCL’s Chatterjee, who spent  the first decade of his marketing career in consumer goods launching  everything from a cigarette brand to a high-end apparel chain. He values  intellectual curiosity, positivity, and experimentation.<br /><br /><b>2. Consider Creating A CDO<br /><br /></b>Digital media is just  one aspect of marketing, but it’s the newest and most challenging for  many corporate marketers. Some CMOs are appointing a chief digital  officer (CDO) to guide them on the frontier. “This is a new kind of  person sitting in the corporate environment that, a few years ago, may  have been at a dotcom or a digital agency,” Heidrick & Struggles’  Seid told CMO.com. “This will be the strategic architect of company’s  digital point of view.”<br /><br /><b>3. Enter The Matrix<br /><br /></b>Meeting new demands doesn’t  begin and end with the coronation of a digital chief. “It can’t be done  by one person sitting at a marketing dashboard doing their own thing,”  Seid said. “It has to be interwoven into every aspect of what CMO does.”<br /><br />“You don’t want to create a ghetto,” AMD’s Dessau agreed. “You have to add a bit of that to everyone’s job.”<br /><br />Think interdepartmental teams, cross-training, and reporting  matrices. When Maria Davlantes became the first CMO at $962 million  modular rug company Interface, she sought to create a physical and  cultural environment conducive to small-group discussions and  “cross-pollination.” “We want staff who are experts in their respective  disciplines, but who can also step outside of their comfort zone and  value different ideas,” she told CMO.com.<br /><br />But take care to create common goals, Dessau warned.  You can’t have  the director of regional working toward contributing margin dollars and  the corporate manager chasing gross margin percentage and expect  teamwork. Unite digital and analog efforts with common metrics as well,  said Megan Findley, marketing director at <a class="zem_slink freebase/en/boston_consulting_group" href="http://www.bcg.com/" rel="homepage nofollow" title="Boston Consulting Group">The Boston Consulting Group</a>  (<a class="zem_slink freebase/en/bacillus_calmette-guerin" href="http://en.wikipedia.org/wiki/Bacillus_Calmette-Gu%C3%A9rin" rel="wikipedia nofollow" title="Bacillus Calmette-Guérin">BCG</a>), in an interview with CMO.com. Incorporate new marketing vehicles  into your ROMI model. And “look at a broader range of objectives and  ways of defining success,” Findley advised. “Declare victory because you  learned something, not just because you sold something.”<br /><br /><div style="background-color: transparent; border: medium none; color: black; overflow: hidden; text-align: left; text-decoration: none;"><br /></div><br /><br /><br /><b>4. Look Beyond The Usual Suspects<br /><br /></b>Meredith has  spent the majority of her career in real estate, but the 20-year  marketing veteran is looking for talent in new places today—graphics  folks with an affinity for new tools and IT professionals who love  communications. Sometimes she finds the best people hiding in plain  sight. “You have to be inquisitive of the people around you and really  try to figure out what their interests are,” Meredith said. “Some people  are just really good soldiers doing what you ask.  If you don’t ask the  question, you’ll never know what they really want to do.”<br /><br />Consider recruiting from niche agencies or technology suppliers.  “Then combine that talent with digital boot camp training and education  for the rest of the marketing team,” said BCG partner and managing  director Dominic Field.<br /><br /><br /><br /><b>5. Assess Your Analytics Capacity</b><br /><br />Seid calls it  “the ever-growing and previously unsolvable problem of analytics.” CMOs  are blessed with an abundance of data, but turning those bits and bytes  into information is an evolving science. “It’s always been an important  weapon,” BCG’s Field told CMO.com. “And it’s going to become even more  important.”<br /><br />Conduct an audit of your organization’s analytics prowess and fill in  gaps. “It goes beyond the market research function; they haven’t been  in a world where customer feedback is in real time,” Seid said. CMOs  must tap other data silos in the company to create a full analytics  picture. Some are creating an analytics director to lead the effort.  “They may have come from academics or cultural anthropology or a data  company. There’s a complete lack of continuity in the background of  these folks,” Seid said. “But what’s very clear is their understanding  of the difference between data, information, and insight.”<br /><br /><b>6. Diversify Your Talent Portfolio<br /><br /></b>The corporate  marketing team must reflect the communities and markets in which you do  business. “You have to hire the right skills and people locally and  nationally and even take it in to account when building your agency  model,” AMD’s Dessau said. He has created a two-tier model to  incorporate region- and country-specific third parties into his mix. The  only danger is in letting every country or region do its own thing, of  course, but a balance can be struck. “I can’t manage a China market from  Austin, Texas,” Dessau said. “What matters there is not visible from  this office.”<br /><br />Managing a geographically diverse team isn’t easy, said Davlantes,  whose 100 marketers are scattered around the globe. “Building upon  relationships is not always as easy as we’d like it to be,” she said.  “[But] along with regular communication, we have multiple in-person  meetings throughout different world regions within each year.”<br /><br /><br /><br /><b>7. Don’t Just Employ--Empower<br /><br /></b>The average age of  an employee at HCL Technologies is 25, and that holds true within  Chatterjee’s team. Since he manages groups on three continents and  tackles everything in-house, he can’t wait for years before entrusting  them with important pieces of the marketing portfolio.<br /><br />Once Chatterjee has gone through the due diligence of hiring the  right people, cross-training them, and putting the right processes in  place, he must let go. “You have to believe in your people, challenge  your people, and then let youth brigade take charge as much as you can,”  he told CMO.com.<br /><br />HCL holds an annual global meeting of current and future customers in  Orlando—a corporate version of a tent revival to energize the business.  Last year, with corporate budgets shaky, Chatterjee anticipated 600  attendees at best. One thousand came. “That was pulled off by 20 of my  people, none of whom is above 26 years of age,” he said. “They have  brilliant ideas if you can enable and empower them to deliver to their  potential.”<br /><br /><br /><br /><br /><br /><b>8. Integrate Third Parties</b><br /><br />Cassidy Turley’s  Meredith does a lot of outsourcing, but the work is increasingly going  to a larger number of specialized providers, from media placement  agencies to technology vendors. “The number of providers and the niche  aspect of what they’re providing have become very complex,” Seid said.  “The client wish is that the providers would just talk to one another  and self-integrate.” But the onus is on the internal marketing group to  coordinate and align suppliers.<br /><br />AMD’s Dessau has changed the nature of his third-party relationships.  “We’ve moved away from a relationship that’s transactional—one task at a  time—toward one where you may pay some level of retainer to make sure  you’re putting together a team that’s able to collaborate,” he said.<br /><br />Meredith currently has a project that requires her external creative  agency to join forces with an IT vendor. “We’re developing project teams  with multiple third-parties and for us to be successful they have to  work together,” Meredith said. “It’s an additional management challenge  to make sure they play nice.”<br /><br />BCG’s Field suggested changing the incentive structures for outside  suppliers. “Some CMOs are making up to 20 percent of compensation  contingent on collaboration,” he said.<br /><br /><br /><br /><b>9. Incent Innovation<br /><br /></b>You get what you pay for  outside and inside the organization. If you want to increase the  importance of new media or mindsets, then put your money where your  mouth is. Set minimums for digital investment and put incentives in  place for experimentation, BCG’s Field said.<br /><br />Employees must feel free to fail, Interface’s Davlantes said. “CMOs  also need to be reflective—as well as strategic—listeners for their  teams,” she said. “The best ideas can come from the most unexpected  places.”<br /><br />You know the old phrase, “No one ever got fired for buying too much  television”? Start firing people for buying too much television. Or at  least require new kinds of investments from your team.  “The CMO should  be saying I’m not going to reward more of same,” Field said. “They must  actively push people to get in the game.”<br /><br /><br /><br /><b>10. Walk The Walk<br /><br /></b>Forward-thinking CMOs aren’t  sitting on the sidelines. “The most important thing for the CMO is to  show leadership stating that [digital media] is important—that it’s a  source of competitive advantage if you get it right,” Field said. “There  has to be a top-down mandate to say, ‘We need to be present in figuring  out how to embrace the opportunities of the array of new options.’”<br /><br />“Some traditional marketers will say, ‘I’m not on Twitter; I have a  team that does that.’ But there’s not a switch called ‘advertising’ or  ‘social media’ that you turn on to engage in various new outreach  methods,” said HCL’s Chatterjee, who is on Twitter, writes a marketing  blog, and  has a Facebook page promoting the rock band he formed within  his marketing team. “You have to engage yourself to understand how the  channels and media work.”<br /><br />“For a CMO to be effective today, it’s very difficult to sit in your  ivory tower and prognosticate,” said Dessau, who also tweets and blogs  “You have to be much more willing to engage than ever before.”<br /><br /><div style="background-color: transparent; border: medium none; color: black; overflow: hidden; text-align: left; text-decoration: none;"><br /></div><br /><div class="zemanta-pixie"><br /><img alt="" class="zemanta-pixie-img" src="http://img.zemanta.com/pixy.gif?x-id=7fae3409-8dcc-461e-ac77-c655ef19b871" /><span class="zem-script more-related more-info pretty-attribution paragraph-reblog"><script defer="defer" src="http://static.zemanta.com/readside/loader.js" type="text/javascript"><br /></script></span></div><br />

10 Tips For Building Your Next-Gen Marketing Team

Image by Getty Images via @daylife What’s it like to be a chief marketing officer in 2011? “There is no comfort zone anymore,” said Krishn...

What is Broadband?

<div class="zemanta-img"><a href="http://commons.wikipedia.org/wiki/File:OpticFiber.jpg" rel="nofollow" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Light reflected from optical fiber illuminates..." height="200" src="http://upload.wikimedia.org/wikipedia/commons/thumb/c/c6/OpticFiber.jpg/300px-OpticFiber.jpg" width="150" /></a><span class="zemanta-img-attribution">Image via <a href="http://commons.wikipedia.org/wiki/File:OpticFiber.jpg">Wikipedia</a></span></div><h1></h1><a class="zem_slink freebase/en/broadband_internet_access" href="http://en.wikipedia.org/wiki/Broadband_Internet_access" rel="wikipedia nofollow" title="Broadband Internet access">Broadband Internet</a> service truly is the most used form of <a class="zem_slink freebase/en/internet_access" href="http://en.wikipedia.org/wiki/Internet_access" rel="wikipedia nofollow" title="Internet access">Internet  access</a> because of its high access speeds; it is offered in four  different forms, DSL (or <a class="zem_slink freebase/en/digital_subscriber_line" href="http://en.wikipedia.org/wiki/Digital_Subscriber_Line" rel="wikipedia nofollow" title="Digital Subscriber Line">Digital Subscriber Line</a>), also fiber-optic,  cable, and satellite. The old <a href="http://whatismyipaddress.com/dialup">dial-up</a>  connection is the only non-broadband internet service available, and  even though it is cheaper, most <a class="zem_slink freebase/m/03rlt" href="http://en.wikipedia.org/wiki/Internet" rel="wikipedia nofollow" title="Internet">Internet</a> users are moving towards the  faster broadband Internet connection.<br /><br /><h2>DSL</h2>The DSL (or Digital Subscriber Line) internet service makes its  connection by utilizing unused telephone wires that cause no  interruption to your telephone service. The speed you experience with a  DSL connection varies with your distance from the switching station.  Your speed will be slower the further away you are and faster the closer  you are to the switching station and this may be a deciding factor when  you attempt to select between a DSL line and a cable connection.<br /><br /><h2>Cable<a name='more'></a></h2>The broadband cable connection is provided by the local <a class="zem_slink freebase/en/cable_television" href="http://en.wikipedia.org/wiki/Cable_television" rel="wikipedia nofollow" title="Cable television">cable TV</a>  provider. Here the <a class="zem_slink freebase/en/cable_internet" href="http://en.wikipedia.org/wiki/Cable_Internet_access" rel="wikipedia nofollow" title="Cable Internet access">cable Internet</a> connection speed varies with the  number of users on the service at a specific point in time. Given a  specific geographical area, users of the broadband cable service share  the connection bandwidth which slows the speed the more users are on the  system. This will occur at the peak times for example late in the  evenings after the work day is over when many people will be accessing  the Internet. Somewhat misleadingly, often the cable company would  estimate connection speeds that are based on the thinking that you are  using the service. But that is clearly not the case.<br /><br /><h2><a class="zem_slink freebase/en/optical_fiber" href="http://en.wikipedia.org/wiki/Optical_fiber" rel="wikipedia nofollow" title="Optical fiber">Fiber-Optic</a></h2>The newest broadband service is fiber-optic, which is the fastest  Internet connection thus far. However, this type of <a class="zem_slink freebase/en/internet_service_provider" href="http://en.wikipedia.org/wiki/Internet_service_provider" rel="wikipedia nofollow" title="Internet service provider">Internet service</a> is  still in its infancy as its service areas are quite limited and because  the laying down of the fiber-optic cable takes a while to complete.  Wherever it is available, the cost not only competes with that of DSL  and cable, but it provides a much faster connection than both of those  services.<br /><br /><h2>Satellite</h2>The last and slowest broadband service is provided by satellite.  Although this is a good replacement for dial-up for those people living  in remote rural areas, the installation costs are quite high, but the  ongoing monthly charges are competitive to both cable and DSL.<br /><br />There are many advantages to the DSL and cable broadband service. It  provides greater bandwidth than other Internet access forms, and that  makes it easier for the computer user to multitask with several  applications performing in the background while you surf the web. It is  possible for you to surf the web while listening to audio.<br /><br />The networking of computers in the home is made easier with a broadband connection, by either using wireless or wired modems.<br /><br />The cost of broadband service is higher annually than the cheaper  dial-up version by $100 to $500, but given the advantages and ease of a  broadband connection, it is well worth the cost.<br /><br />A broadband connection allows you to play many popular computer games that rely on a fast Internet connection.<br /><br />Broadband connection, unlike the old dial-up internet connection,  will not engage your phone line when in use. In fact, having a broadband  connection makes it possible for you to obtain an <a class="zem_slink freebase/en/voice_over_ip" href="http://www.wikinvest.com/concept/Voip" rel="wikinvest nofollow" title="Voip">Internet phone  service</a> so you will no longer need the traditional phone line at all.<br /><br />Another great benefit of a broadband connection is that you are  constantly connected to the Internet. You are quickly able to connect  with your work's intranet and email in a matter of seconds.<br /><br />Many people considering between these broadband Internet service  options generally narrow the search to the most popular services which  are DSL and cable. A good approach when researching your options would  be to ask those in the area you are considering, which service they are  using and how it is working for them.<br /><br />Even though cable broadband Internet service offers a speedy internet  connection, this fast speed will not be realized if the connection  itself cannot be relied on. For example, the cable connection you  receive depends on the shared bandwidth, the number of users on the  system at any time, and the latency on the network.<br /><br />The bandwidth is just one factor that determines the Internet  connection's speed. It is a measure of the quantity of data that enters  the network over a period of time, and is measured in bps, or bits per  second. The greater the data flow, the better the network Internet  connection. In broadband connections the supported data rates are  generally 300 Kbps and higher, as opposed to the old dial-up maximum of  53Kbps.<br /><br />Latency is another factor that affects the cable Internet  connection's speed. Latency refers to delays incurred in the network  data processing. A network is described as low latency if it experiences  only small delay times, and high latency if it suffers with long  delays. When the latency becomes excessive, data transmission causes a  bottleneck that prevents addition data from coming through and this  effectively reduces cable's Internet connection bandwidth. So even  though the cable bandwidth of your Internet connection is set, its  effectiveness can be reduced by bottlenecks of data and a high number of  users on the system .<br /><br />Again, with a broadband DSL connection, the connection speed of the  Internet can be severely reduced by the distance a subscriber is located  from the switching station. The further away the subscriber is from the  switching station, the slower the Internet connection.<br /><br />Once installed, a broadband connection is always on. The connection  is maintained with the use of a cable or DSL modem. These connect the  computer to the cable outlet on the wall, in the case of the cable  internet connection; or the DSL modem to the phone line. Only when these  connections become unplugged, will the Internet connection be lost.<br /><br />Unlike the old dial-up service, you will not be dialing a specific  phone number to gain access to the Internet. With a broadband service,  access to the Internet is given by simply double clicking your Internet  browser icon of choice (this is usually on your desktop - Internet  Explorer, Firefox, Netscape etc.); your default web page will open and  you can immediately start surfing the web. The whole process should take  no more than about 10 to 15 seconds, depending on the computer's speed  itself and baring any issues of slowness.<br /><br /><div class="zemanta-pixie"><img alt="" class="zemanta-pixie-img" src="http://img.zemanta.com/pixy.gif?x-id=957bcded-4e80-4bb5-a66b-a5809e108aa7" /><span class="zem-script more-related more-info pretty-attribution paragraph-reblog"><script defer="defer" src="http://static.zemanta.com/readside/loader.js" type="text/javascript"><br /></script></span></div>

What is Broadband?

Image via Wikipedia Broadband Internet service truly is the most used form of Internet access because of its high access speeds; it is of...

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<tr>        <td valign="top" width="20"><br />
</td>         <td align="left" rowspan="2" valign="top" width="15"><img height="16" src="http://www.brothersoft.com/icon/softimage/c/ccleaner-60979-1298595839.jpeg" width="16" /></td>         <td align="left" rowspan="2" valign="top" width="196"><a href="http://www.brothersoft.com/user/?act=mailstastics.click&email=kivandanu@gmail.com&project=15&cycal=71&flag=pos2&url=http%3A%2F%2Fwww.brothersoft.com%2Fccleaner-60979.html" style="text-decoration: none;" target="_blank"><span style="color: #669900; font-family: Tahoma; font-size: x-small;"><b>CCleaner 3.05.1408</b></span></a></td>       </tr>
<tr>        <td align="left" style="padding-left: 5px;" valign="top"><span style="font-family: Tahoma; font-size: x-small;"><b>1.</b></span></td>             </tr>
<tr>        <td colspan="3" height="10"><img height="6" src="http://img.brothersoft.com/v1/news_letter/images/line.gif" width="238" /></td>       </tr>
<tr>        <td valign="top" width="20"><br />
</td>         <td align="left" rowspan="2" valign="top" width="15"><img height="16" src="http://www.brothersoft.com/icon/softimage/f/foxit_reader-61389-1270198140.jpeg" width="16" /></td>         <td align="left" rowspan="2" valign="top" width="196"><a href="http://www.brothersoft.com/user/?act=mailstastics.click&email=kivandanu@gmail.com&project=15&cycal=71&flag=pos2&url=http%3A%2F%2Fwww.brothersoft.com%2Ffoxit-reader-61389.html" style="text-decoration: none;" target="_blank"><span style="color: #669900; font-family: Tahoma; font-size: x-small;"><b>Foxit Reader 4.3.1.0323</b></span></a></td>       </tr>
<tr>        <td align="left" style="padding-left: 5px;" valign="top"><span style="font-family: Tahoma; font-size: x-small;"><b>2.</b></span></td>             </tr>
<tr>        <td colspan="3" height="10"><img height="6" src="http://img.brothersoft.com/v1/news_letter/images/line.gif" width="238" /></td>       </tr>
<tr>        <td valign="top" width="20"><br />
</td>         <td align="left" rowspan="2" valign="top" width="15"><img height="16" src="http://www.brothersoft.com/uploaded_icon/php76nRGh_1301045035.jpeg" width="16" /></td>         <td align="left" rowspan="2" valign="top" width="196"><a href="http://www.brothersoft.com/user/?act=mailstastics.click&email=kivandanu@gmail.com&project=15&cycal=71&flag=pos2&url=http%3A%2F%2Fwww.brothersoft.com%2Fvlc-media-player-61497.html" style="text-decoration: none;" target="_blank"><span style="color: #669900; font-family: Tahoma; font-size: x-small;"><b>VLC Media Player 1.1.8</b></span></a></td>       </tr>
<tr>        <td align="left" style="padding-left: 5px;" valign="top"><span style="font-family: Tahoma; font-size: x-small;"><b>3.</b></span></td>             </tr>
<tr>        <td colspan="3" height="10"><img height="6" src="http://img.brothersoft.com/v1/news_letter/images/line.gif" width="238" /></td>       </tr>
<tr>        <td valign="top" width="20"><br />
</td>         <td align="left" rowspan="2" valign="top" width="15"><img height="16" src="http://www.brothersoft.com/icon/softimage/u/utorrent-61001-1284341409.jpeg" width="16" /></td>         <td align="left" rowspan="2" valign="top" width="196"><a href="http://www.brothersoft.com/user/?act=mailstastics.click&email=kivandanu@gmail.com&project=15&cycal=71&flag=pos2&url=http%3A%2F%2Fwww.brothersoft.com%2Futorrent-61001.html" style="text-decoration: none;" target="_blank"><span style="color: #669900; font-family: Tahoma; font-size: x-small;"><b>uTorrent 3.0.25137 /<br />
2.2.1.25130</b></span></a></td>       </tr>
<tr>        <td align="left" style="padding-left: 5px;" valign="top"><span style="font-family: Tahoma; font-size: x-small;"><b>4.</b></span></td>             </tr>
<tr>        <td colspan="3" height="10"><img height="6" src="http://img.brothersoft.com/v1/news_letter/images/line.gif" width="238" /></td>       </tr>
<tr>        <td valign="top" width="20"><br />
</td>         <td align="left" rowspan="2" valign="top" width="15"><img height="16" src="http://www.brothersoft.com/icon/softimage/f/frostwire-62030-1253667206.jpeg" width="16" /></td>         <td align="left" rowspan="2" valign="top" width="196"><a href="http://www.brothersoft.com/user/?act=mailstastics.click&email=kivandanu@gmail.com&project=15&cycal=71&flag=pos2&url=http%3A%2F%2Fwww.brothersoft.com%2Ffrostwire-62030.html" style="text-decoration: none;" target="_blank"><span style="color: #669900; font-family: Tahoma; font-size: x-small;"><b>FrostWire 4.21.5</b></span></a></td>       </tr>
<tr>        <td align="left" style="padding-left: 5px;" valign="top"><span style="font-family: Tahoma; font-size: x-small;"><b>5.</b></span></td>             </tr>
<tr>        <td colspan="3" height="10"><img height="6" src="http://img.brothersoft.com/v1/news_letter/images/line.gif" width="238" /></td>       </tr>
<tr>        <td valign="top" width="20"><br />
</td>         <td align="left" rowspan="2" valign="top" width="15"><img height="16" src="http://img.brothersoft.com/icon/softimage/f/firefox-59843-1298598621.jpeg" width="16" /></td>         <td align="left" rowspan="2" valign="top" width="196"><a href="http://www.brothersoft.com/user/?act=mailstastics.click&email=kivandanu@gmail.com&project=15&cycal=71&flag=pos2&url=http%3A%2F%2Fwww.brothersoft.com%2Ffirefox-59843.html" style="text-decoration: none;" target="_blank"><span style="color: #669900; font-family: Tahoma; font-size: x-small;"><b>Firefox 4.0 / 3.6.16 /<br />
4.2a1pre</b></span></a></td>       </tr>
<tr>        <td align="left" style="padding-left: 5px;" valign="top"><span style="font-family: Tahoma; font-size: x-small;"><b>6.</b></span></td>             </tr>
<tr>        <td colspan="3" height="10"><img height="6" src="http://img.brothersoft.com/v1/news_letter/images/line.gif" width="238" /></td>       </tr>
<tr>        <td valign="top" width="20"><br />
</td>         <td align="left" rowspan="2" valign="top" width="15"><img height="16" src="http://www.brothersoft.com/icon/softimage/g/google_chrome-448649-1301018090.jpeg" width="16" /></td>         <td align="left" rowspan="2" valign="top" width="196"><a href="http://www.brothersoft.com/user/?act=mailstastics.click&email=kivandanu@gmail.com&project=15&cycal=71&flag=pos2&url=http%3A%2F%2Fwww.brothersoft.com%2Fgoogle-chrome-448649.html" style="text-decoration: none;" target="_blank"><span style="color: #669900; font-family: Tahoma; font-size: x-small;"><b>Google Chrome 11.0.696.16 /<br />
9.0.597.107</b></span></a></td>       </tr>
<tr>        <td align="left" style="padding-left: 5px;" valign="top"><span style="font-family: Tahoma; font-size: x-small;"><b>7.</b></span></td>             </tr>
<tr>        <td colspan="3" height="10"><img height="6" src="http://img.brothersoft.com/v1/news_letter/images/line.gif" width="238" /></td>       </tr>
<tr>        <td valign="top" width="20"><br />
</td>         <td align="left" rowspan="2" valign="top" width="15"><img height="16" src="http://www.brothersoft.com/icon/softimage/o/orbit_downloader-54366-1261558725.jpeg" width="16" /></td>         <td align="left" rowspan="2" valign="top" width="196"><a href="http://www.brothersoft.com/user/?act=mailstastics.click&email=kivandanu@gmail.com&project=15&cycal=71&flag=pos2&url=http%3A%2F%2Fwww.brothersoft.com%2Forbit-downloader-54366.html" style="text-decoration: none;" target="_blank"><span style="color: #669900; font-family: Tahoma; font-size: x-small;"><b>Orbit Downloader 4.0.0.9</b></span></a></td>       </tr>
<tr>        <td align="left" style="padding-left: 5px;" valign="top"><span style="font-family: Tahoma; font-size: x-small;"><b>8.</b></span></td>             </tr>
<tr>        <td colspan="3" height="10"><img height="6" src="http://img.brothersoft.com/v1/news_letter/images/line.gif" width="238" /></td>       </tr>
<tr>        <td valign="top" width="20"><br />
</td>         <td align="left" rowspan="2" valign="top" width="15"><img height="16" src="http://www.brothersoft.com/uploaded_icon/tmp/0563efa9cb34547da38c69bdd7733046_1301045684.jpeg" width="16" /></td>         <td align="left" rowspan="2" valign="top" width="196"><a href="http://www.brothersoft.com/user/?act=mailstastics.click&email=kivandanu@gmail.com&project=15&cycal=71&flag=pos2&url=http%3A%2F%2Fwww.brothersoft.com%2Fadobe-flash-player-59756.html" style="text-decoration: none;" target="_blank"><span style="color: #669900; font-family: Tahoma; font-size: x-small;"><b>Adobe Flash Player<br />
10.3.180.42 Beta 1/10.2</b></span></a></td>       </tr>
<tr>        <td align="left" style="padding-left: 5px;" valign="top"><span style="font-family: Tahoma; font-size: x-small;"><b>9.</b></span></td>             </tr>
<tr>        <td colspan="3" height="10"><img height="6" src="http://img.brothersoft.com/v1/news_letter/images/line.gif" width="238" /></td>       </tr>
<tr>        <td valign="top" width="20"><br />
</td>         <td align="left" rowspan="2" valign="top" width="15"><img height="16" src="http://www.brothersoft.com/icon/softimage/f/foobar2000-59755-1242113645.jpeg" width="16" /></td>         <td align="left" rowspan="2" valign="top" width="196"><a href="http://www.brothersoft.com/user/?act=mailstastics.click&email=kivandanu@gmail.com&project=15&cycal=71&flag=pos2&url=http%3A%2F%2Fwww.brothersoft.com%2Ffoobar2000-59755.html" style="text-decoration: none;" target="_blank"><span style="color: #669900; font-family: Tahoma; font-size: x-small;"><b>Foobar2000 1.1.6 beta<br />
1/1.1.5</b></span></a></td>       </tr>
<tr>        <td align="left" style="padding-left: 5px;" valign="top"><span style="font-family: Tahoma; font-size: x-small;"><b>10.</b></span></td>             </tr>
<tr>        <td colspan="3" height="10"><img height="6" src="http://img.brothersoft.com/v1/news_letter/images/line.gif" width="238" /></td>       </tr>
</tbody></table></td>     </tr>
</tbody></table></td>     <td background="http://img.brothersoft.com/v1/news_letter/images/_r5_c2.gif" width="1"><br />
</td>     <td bgcolor="#ffffff" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" style="width: 370px;"><tbody>
<tr align="left" height="22">        <td width="10"><br />
</td>        <td width="20"><span style="font-family: Tahoma; font-size: x-small;"><b>1.</b></span></td>        <td colspan="3" width="340"><a href="http://www.brothersoft.com/user/?act=mailstastics.click&email=kivandanu@gmail.com&project=15&cycal=71&flag=pos3&url=http%3A%2F%2Fwww.brothersoft.com%2Fbrothersoft-community-toolbar-321725.html" target="_blank"><img align="absmiddle" border="0" height="16" src="http://img.brothersoft.com/icon/softimage/b/brothersoft_community_toolbar-321725-1270725879.jpeg" width="16" /></a> <a href="http://www.brothersoft.com/user/?act=mailstastics.click&email=kivandanu@gmail.com&project=15&cycal=71&flag=pos3&url=http%3A%2F%2Fwww.brothersoft.com%2Fbrothersoft-community-toolbar-321725.html" style="text-decoration: none;" target="_blank"><span style="color: #669900; font-family: Tahoma; font-size: x-small;"><b>Brothersoft Community Toolbar</b></span></a>       </td>       </tr>
<tr align="left" height="30" valign="top">        <td width="10"><br />
</td>        <td width="20"><br />
</td>        <td width="260"><span style="color: black; font-family: Tahoma; font-size: x-small;">Stay connected with Brothersoft and get so much more..</span>       </td>        <td align="right" width="75"><span style="color: #333333; font-family: Tahoma; font-size: xx-small;">327645</span></td>        <td width="15"><br />
</td>       </tr>
<tr>        <td colspan="5" height="6" valign="top"><img src="http://img.brothersoft.com/v1/news_letter/images/bo_line.gif" /></td>       </tr>
</tbody></table><table align="center" border="0" cellpadding="0" cellspacing="0" style="width: 370px;"><tbody>
<tr align="left" height="22">        <td width="10"><br />
</td>        <td width="20"><span style="font-family: Tahoma; font-size: x-small;"><b>2.</b></span></td>        <td colspan="3" width="340"><a href="http://www.brothersoft.com/user/?act=mailstastics.click&email=kivandanu@gmail.com&project=15&cycal=71&flag=pos3&url=http%3A%2F%2Fwww.brothersoft.com%2Forbit-downloader-54366.html" target="_blank"><img align="absmiddle" border="0" height="16" src="http://img.brothersoft.com/icon/softimage/o/orbit_downloader-54366-1261558725.jpeg" width="16" /></a> <a href="http://www.brothersoft.com/user/?act=mailstastics.click&email=kivandanu@gmail.com&project=15&cycal=71&flag=pos3&url=http%3A%2F%2Fwww.brothersoft.com%2Forbit-downloader-54366.html" style="text-decoration: none;" target="_blank"><span style="color: #669900; font-family: Tahoma; font-size: x-small;"><b>Orbit Downloader</b></span></a>       </td>       </tr>
<tr align="left" height="30" valign="top">        <td width="10"><br />
</td>        <td width="20"><br />
</td>        <td width="260"><span style="color: black; font-family: Tahoma; font-size: x-small;">Download social music/video&rapidshare; Added:The function of software updater..</span>       </td>        <td align="right" width="75"><span style="color: #333333; font-family: Tahoma; font-size: xx-small;">319406</span></td>        <td width="15"><br />
</td>       </tr>
<tr>        <td colspan="5" height="6" valign="top"><img src="http://img.brothersoft.com/v1/news_letter/images/bo_line.gif" /></td>       </tr>
</tbody></table><table align="center" border="0" cellpadding="0" cellspacing="0" style="width: 370px;"><tbody>
<tr align="left" height="22">        <td width="10"><br />
</td>        <td width="20"><span style="font-family: Tahoma; font-size: x-small;"><b>3.</b></span></td>        <td colspan="3" width="340"><a href="http://www.brothersoft.com/user/?act=mailstastics.click&email=kivandanu@gmail.com&project=15&cycal=71&flag=pos3&url=http%3A%2F%2Fwww.brothersoft.com%2Fphotoscape-64064.html" target="_blank"><img align="absmiddle" border="0" height="16" src="http://img.brothersoft.com/icon/softimage/p/photoscape-64064-1259137597.jpeg" width="16" /></a> <a href="http://www.brothersoft.com/user/?act=mailstastics.click&email=kivandanu@gmail.com&project=15&cycal=71&flag=pos3&url=http%3A%2F%2Fwww.brothersoft.com%2Fphotoscape-64064.html" style="text-decoration: none;" target="_blank"><span style="color: #669900; font-family: Tahoma; font-size: x-small;"><b>Photoscape</b></span></a>       </td>       </tr>
<tr align="left" height="30" valign="top">        <td width="10"><br />
</td>        <td width="20"><br />
</td>        <td width="260"><span style="color: black; font-family: Tahoma; font-size: x-small;">A fun,easy photo editing software enable you to fix photos,Supports 27 language..</span>       </td>        <td align="right" width="75"><span style="color: #333333; font-family: Tahoma; font-size: xx-small;">125905</span></td>        <td width="15"><br />
</td>       </tr>
<tr>        <td colspan="5" height="6" valign="top"><img src="http://img.brothersoft.com/v1/news_letter/images/bo_line.gif" /></td>       </tr>
</tbody></table><table align="center" border="0" cellpadding="0" cellspacing="0" style="width: 370px;"><tbody>
<tr align="left" height="22">        <td width="10"><br />
</td>        <td width="20"><span style="font-family: Tahoma; font-size: x-small;"><b>4.</b></span></td>        <td colspan="3" width="340"><a href="http://www.brothersoft.com/user/?act=mailstastics.click&email=kivandanu@gmail.com&project=15&cycal=71&flag=pos3&url=http%3A%2F%2Fwww.brothersoft.comhttp%3A%2F%2Fmac.brothersoft.com%2Ffrostwire.html" target="_blank"><img align="absmiddle" border="0" height="16" src="http://img.brothersoft.com/icon/softimage/f/frostwire-309169-1259815803.jpeg" width="16" /></a> <a href="http://www.brothersoft.com/user/?act=mailstastics.click&email=kivandanu@gmail.com&project=15&cycal=71&flag=pos3&url=http%3A%2F%2Fwww.brothersoft.comhttp%3A%2F%2Fmac.brothersoft.com%2Ffrostwire.html" style="text-decoration: none;" target="_blank"><span style="color: #669900; font-family: Tahoma; font-size: x-small;"><b>FrostWire</b></span></a>       </td>       </tr>
<tr align="left" height="30" valign="top">        <td width="10"><br />
</td>        <td width="20"><br />
</td>        <td width="260"><span style="color: black; font-family: Tahoma; font-size: x-small;">The Fastest BitTorrent/Gnutella P2P Program.</span>       </td>        <td align="right" width="75"><span style="color: #333333; font-family: Tahoma; font-size: xx-small;">107173</span></td>        <td width="15"><br />
</td>       </tr>
<tr>        <td colspan="5" height="6" valign="top"><img src="http://img.brothersoft.com/v1/news_letter/images/bo_line.gif" /></td>       </tr>
</tbody></table><table align="center" border="0" cellpadding="0" cellspacing="0" style="width: 370px;"><tbody>
<tr align="left" height="22">        <td width="10"><br />
</td>        <td width="20"><span style="font-family: Tahoma; font-size: x-small;"><b>5.</b></span></td>        <td colspan="3" width="340"><a href="http://www.brothersoft.com/user/?act=mailstastics.click&email=kivandanu@gmail.com&project=15&cycal=71&flag=pos3&url=http%3A%2F%2Fwww.brothersoft.com%2Fdownload-accelerator-plus-71682.html" target="_blank"><img align="absmiddle" border="0" height="16" src="http://img.brothersoft.com/icon/softimage/d/download_accelerator_plus-71682-1282640275.jpeg" width="16" /></a> <a href="http://www.brothersoft.com/user/?act=mailstastics.click&email=kivandanu@gmail.com&project=15&cycal=71&flag=pos3&url=http%3A%2F%2Fwww.brothersoft.com%2Fdownload-accelerator-plus-71682.html" style="text-decoration: none;" target="_blank"><span style="color: #669900; font-family: Tahoma; font-size: x-small;"><b>Download Accelerator Plus</b></span></a>       </td>       </tr>
<tr align="left" height="30" valign="top">        <td width="10"><br />
</td>        <td width="20"><br />
</td>        <td width="260"><span style="color: black; font-family: Tahoma; font-size: x-small;">Download Accelerator Plus (DAP) - Speed Up Your Rich Content..</span>       </td>        <td align="right" width="75"><span style="color: #333333; font-family: Tahoma; font-size: xx-small;">91911</span></td>        <td width="15"><br />
</td>       </tr>
<tr>        <td colspan="5" height="6" valign="top"><img src="http://img.brothersoft.com/v1/news_letter/images/bo_line.gif" /></td>       </tr>
</tbody></table><table align="center" border="0" cellpadding="0" cellspacing="0" style="width: 370px;"><tbody>
<tr align="left" height="22">        <td width="10"><br />
</td>        <td width="20"><span style="font-family: Tahoma; font-size: x-small;"><b>6.</b></span></td>        <td colspan="3" width="340"><a href="http://www.brothersoft.com/user/?act=mailstastics.click&email=kivandanu@gmail.com&project=15&cycal=71&flag=pos3&url=http%3A%2F%2Fwww.brothersoft.com%2Fsopcast-66299.html" target="_blank"><img align="absmiddle" border="0" height="16" src="http://img.brothersoft.com/icon/softimage/s/sopcast-66299.jpeg" width="16" /></a> <a href="http://www.brothersoft.com/user/?act=mailstastics.click&email=kivandanu@gmail.com&project=15&cycal=71&flag=pos3&url=http%3A%2F%2Fwww.brothersoft.com%2Fsopcast-66299.html" style="text-decoration: none;" target="_blank"><span style="color: #669900; font-family: Tahoma; font-size: x-small;"><b>SopCast</b></span></a>       </td>       </tr>
<tr align="left" height="30" valign="top">        <td width="10"><br />
</td>        <td width="20"><br />
</td>        <td width="260"><span style="color: black; font-family: Tahoma; font-size: x-small;">A simple, free way to broadcast video and audio or watch the video..</span>       </td>        <td align="right" width="75"><span style="color: #333333; font-family: Tahoma; font-size: xx-small;">83351</span></td>        <td width="15"><br />
</td>       </tr>
<tr>        <td colspan="5" height="6" valign="top"><img src="http://img.brothersoft.com/v1/news_letter/images/bo_line.gif" /></td>       </tr>
</tbody></table><table align="center" border="0" cellpadding="0" cellspacing="0" style="width: 370px;"><tbody>
<tr align="left" height="22">        <td width="10"><br />
</td>        <td width="20"><span style="font-family: Tahoma; font-size: x-small;"><b>7.</b></span></td>        <td colspan="3" width="340"><a href="http://www.brothersoft.com/user/?act=mailstastics.click&email=kivandanu@gmail.com&project=15&cycal=71&flag=pos3&url=http%3A%2F%2Fwww.brothersoft.com%2Fmovie-subtitles-searcher-438563.html" target="_blank"><img align="absmiddle" border="0" height="16" src="http://img.brothersoft.com/icon/softimage/m/movie_subtitles_searcher-438563-1296904060.jpeg" width="16" /></a> <a href="http://www.brothersoft.com/user/?act=mailstastics.click&email=kivandanu@gmail.com&project=15&cycal=71&flag=pos3&url=http%3A%2F%2Fwww.brothersoft.com%2Fmovie-subtitles-searcher-438563.html" style="text-decoration: none;" target="_blank"><span style="color: #669900; font-family: Tahoma; font-size: x-small;"><b>Movie Subtitles Searcher</b></span></a>       </td>       </tr>
<tr align="left" height="30" valign="top">        <td width="10"><br />
</td>        <td width="20"><br />
</td>        <td width="260"><span style="color: black; font-family: Tahoma; font-size: x-small;">A simple program that will find subtitles for your movies..</span>       </td>        <td align="right" width="75"><span style="color: #333333; font-family: Tahoma; font-size: xx-small;">57578</span></td>        <td width="15"><br />
</td>       </tr>
<tr>        <td colspan="5" height="6" valign="top"><img src="http://img.brothersoft.com/v1/news_letter/images/bo_line.gif" /></td>       </tr>
</tbody></table><table align="center" border="0" cellpadding="0" cellspacing="0" style="width: 370px;"><tbody>
<tr align="left" height="22">        <td width="10"><br />
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</td>        <td width="20"><span style="font-family: Tahoma; font-size: x-small;"><b>9.</b></span></td>        <td colspan="3" width="340"><a href="http://www.brothersoft.com/user/?act=mailstastics.click&email=kivandanu@gmail.com&project=15&cycal=71&flag=pos3&url=http%3A%2F%2Fwww.brothersoft.com%2Fsandboxie-60880.html" target="_blank"><img align="absmiddle" border="0" height="16" src="http://img.brothersoft.com/icon/softimage/s/sandboxie-60880-1259719071.jpeg" width="16" /></a> <a href="http://www.brothersoft.com/user/?act=mailstastics.click&email=kivandanu@gmail.com&project=15&cycal=71&flag=pos3&url=http%3A%2F%2Fwww.brothersoft.com%2Fsandboxie-60880.html" style="text-decoration: none;" target="_blank"><span style="color: #669900; font-family: Tahoma; font-size: x-small;"><b>Sandboxie</b></span></a>       </td>       </tr>
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</td>        <td width="260"><span style="color: black; font-family: Tahoma; font-size: x-small;">Browse the Web securely ,keep browser's functionality for active content..</span>       </td>        <td align="right" width="75"><span style="color: #333333; font-family: Tahoma; font-size: xx-small;">50774</span></td>        <td width="15"><br />
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</td>        <td width="260"><span style="color: black; font-family: Tahoma; font-size: x-small;">Play back video files in most of popular video formats-the world's best player.</span>       </td>        <td align="right" width="75"><span style="color: #333333; font-family: Tahoma; font-size: xx-small;">40073</span></td>        <td width="15"><br />
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