Cara Mengevaluasi Neraca Sebuah Perusahaan

<div dir="ltr" style="text-align: left;" trbidi="on"><br /><div class="content-body box"><br /><div class="content-section one box"><br /><div class="content"><br /> <span class="notranslate"> Bagi investor saham, <i><a href="http://translate.googleusercontent.com/translate_c?depth=1&hl=id&rurl=translate.google.com&sl=auto&tl=id&u=http://www.investopedia.com/terms/b/balancesheet.asp&usg=ALkJrhgh625C3tZxrTge-6jTRhGyGwRshw" target="_blank">neraca</a></i><br /> adalah suatu pertimbangan penting untuk investasi di suatu perusahaan <br />karena merupakan refleksi dari apa yang perusahaan memiliki dan <br />berutang.</span> <span class="notranslate"> Kekuatan neraca perusahaan dapat dievaluasi dengan tiga kategori pengukuran investasi berkualitas: <a href="http://translate.googleusercontent.com/translate_c?depth=1&hl=id&rurl=translate.google.com&sl=auto&tl=id&u=http://www.investopedia.com/terms/w/workingcapital.asp&usg=ALkJrhj_817mWiQH4FYHKyrddX_V8sAKtQ" target="_blank">modal kerja</a> kecukupan, kinerja aset dan struktur permodalan.</span> <br /><br /> <span class="notranslate"> <strong>Tutorial: <a href="http://translate.googleusercontent.com/translate_c?depth=1&hl=id&rurl=translate.google.com&sl=auto&tl=id&u=http://www.investopedia.com/university/financialstatements/&usg=ALkJrhhrz68ovaLs1P3uYoYAq87QVpKcDQ" target="_blank">Analisis Laporan Keuangan</a></strong> Pada artikel ini, kita akan melihat empat perspektif evaluatif terhadap kinerja aset perusahaan: (1) <a href="http://translate.googleusercontent.com/translate_c?depth=1&hl=id&rurl=translate.google.com&sl=auto&tl=id&u=http://www.investopedia.com/terms/c/cashconversioncycle.asp&usg=ALkJrhg11yd2AqZNGgtDxOeQnFct_a7H_w" target="_blank">siklus kas konversi</a> , (2) tetap <a href="http://translate.googleusercontent.com/translate_c?depth=1&hl=id&rurl=translate.google.com&sl=auto&tl=id&u=http://www.investopedia.com/terms/a/assetturnover.asp&usg=ALkJrhgaDeDVds6uO_mySjhiG3Ixl4EOgg" target="_blank">rasio perputaran aset</a> , (3) <a href="http://translate.googleusercontent.com/translate_c?depth=1&hl=id&rurl=translate.google.com&sl=auto&tl=id&u=http://www.investopedia.com/terms/r/returnonassets.asp&usg=ALkJrhjw4W6iM2vBhMSWKgMdi5HEs9GDBw" target="_blank">return on assets</a> ratio dan ( 4) dampak dari <a href="http://translate.googleusercontent.com/translate_c?depth=1&hl=id&rurl=translate.google.com&sl=auto&tl=id&u=http://www.investopedia.com/terms/i/intangibleasset.asp&usg=ALkJrhiLP0Mgfk0ajHJxzNsNHoC45DEllQ" target="_blank">aset tidak berwujud</a> .</span> <br /><br /> <span class="notranslate"> <strong>The Cash Conversion Cycle (CCC)</strong></span> <strong><br /></strong> <span class="notranslate"> Siklus konversi kas merupakan indikator utama dari kecukupan posisi modal kerja perusahaan.</span> <span class="notranslate"><br /> Selain itu, CCC adalah sama pentingnya dengan pengukuran kemampuan <br />perusahaan untuk secara efisien mengelola dua aset yang paling penting -<br /> piutang dan persediaan.</span> <br /><br /> <span class="notranslate"><br /> Dihitung dalam hari, CCC mencerminkan waktu yang dibutuhkan untuk <br />mengumpulkan penjualan dan waktu yang dibutuhkan untuk menyerahkan <br />persediaan.</span> <span class="notranslate"> Semakin pendek siklus ini, semakin baik.</span> <span class="notranslate"><br /> Kas adalah raja, dan manajer pintar tahu bahwa modal kerja yang <br />bergerak cepat lebih menguntungkan daripada mengikat modal kerja <br />produktif dalam aset.</span> <br /><br /><table align="center" border="0" cellpadding="2" cellspacing="0" style="background-color: white; border-collapse: collapse; text-align: center; width: 320px;" summary="" title=""><tbody><br /><tr><td> <span class="notranslate"> <strong>CCC = DIO + DSO - DPO</strong></span> <strong><br /></strong> <span class="notranslate"> <strong>DIO - Hari Persediaan Posisi</strong></span> <strong><br /></strong> <span class="notranslate"> <strong>DSO - Penjualan Hari Posisi</strong></span> <strong><br /></strong> <span class="notranslate"> <strong>DPO - Hari Hutang Posisi</strong></span> </td></tr><br /></tbody></table><br /><br /> <span class="notranslate"> Tidak ada metrik optimal tunggal untuk CCC, yang juga disebut sebagai siklus operasi perusahaan.</span> <span class="notranslate"><br /> Sebagai aturan, siklus konversi kas perusahaan akan sangat dipengaruhi <br />oleh jenis produk atau layanan yang menyediakan dan karakteristik <br />industri.</span> <br /><br /> <span class="notranslate"><br /> Investor mencari kualitas investasi di daerah ini dari neraca <br />perusahaan perlu untuk melacak CCC selama jangka waktu (misalnya, lima <br />sampai 10 tahun), dan membandingkan kinerjanya dengan pesaing.</span> <span class="notranslate"> Konsistensi dan / atau penurunan siklus operasi adalah sinyal positif.</span> <span class="notranslate"><br /> Sebaliknya, waktu yang tidak menentu pengumpulan dan / atau peningkatan<br /> persediaan di tangan umumnya tidak indikator investasi kualitas <br />positif.</span> <span class="notranslate"> (Untuk membaca lebih lanjut tentang CCC, lihat <a href="http://translate.googleusercontent.com/translate_c?depth=1&hl=id&rurl=translate.google.com&sl=auto&tl=id&u=http://www.investopedia.com/articles/06/cashconversioncycle.asp&usg=ALkJrhiEVO0ehv9n6ktGhwfmU7xcjYcJkg"><em>Memahami Siklus Konversi Kas</em></a> dan <a href="http://translate.googleusercontent.com/translate_c?depth=1&hl=id&rurl=translate.google.com&sl=auto&tl=id&u=http://www.investopedia.com/articles/fundamental/092402.asp&usg=ALkJrhiYj2ZMETtAIokZvU7kosPXmPeA2w"><em>Menggunakan Siklus Konversi Kas</em></a> .)</span> <em><br /></em> <span class="notranslate"> <strong>The Tetap Rasio Perputaran Aset</strong></span> <strong><br /></strong> <span class="notranslate"> <a href="http://translate.googleusercontent.com/translate_c?depth=1&hl=id&rurl=translate.google.com&sl=auto&tl=id&u=http://www.investopedia.com/terms/p/ppe.asp&usg=ALkJrhjHQhA7e4RkcvEapaKv397kMhO16Q">Properti, pabrik dan peralatan</a> (PP & E), atau <a href="http://translate.googleusercontent.com/translate_c?depth=1&hl=id&rurl=translate.google.com&sl=auto&tl=id&u=http://www.investopedia.com/terms/f/fixedasset.asp&usg=ALkJrhh6-O95JoSMKHc_hBfbrHX02QtJRw">aset tetap</a> , adalah salah seorang yang "besar" angka dalam neraca perusahaan.</span> <span class="notranslate"> Bahkan, sering kali merupakan komponen tunggal terbesar dari total aset perusahaan.</span> <span class="notranslate"> Pembaca harus mencatat bahwa <em>aktiva tetap</em><br /> jangka adalah istilah profesional keuangan untuk PP & E, meskipun <br />literatur investasi kadang-kadang mengacu pada total aset tidak lancar <br />perusahaan sebagai aset tetap.</span> <br /><br /> <span class="notranslate"> Penyertaan saham perusahaan dalam aktiva tetap tergantung, untuk tingkat besar, pada baris bisnis.</span> <span class="notranslate"> Beberapa bisnis yang padat modal daripada yang lain.</span> <span class="notranslate"> Sumber daya alam dan produsen peralatan modal yang besar memerlukan sejumlah besar investasi aset tetap.</span> <span class="notranslate"> Perusahaan jasa dan produsen perangkat lunak komputer membutuhkan jumlah yang relatif kecil dari aset tetap.</span> <span class="notranslate"> Produsen utama umumnya memiliki sekitar 30-40% dari aset mereka di PP & E.</span> <span class="notranslate"> Dengan demikian, rasio perputaran aktiva tetap akan bervariasi antara industri yang berbeda.</span> <br /><br /> <span class="notranslate"> Rasio perputaran aktiva tetap dihitung sebagai:</span> <br /><table align="center" border="0" cellpadding="2" cellspacing="0" style="border-collapse: collapse; text-align: center; width: 320px;" summary="" title=""><tbody><br /><tr><td><img height="40" hspace="5" src="http://i.investopedia.com/inv/articles/site/FATR.gif" style="background-color: #eeeeee;" title="" width="343" /></td></tr><br /></tbody></table><br /><br /> <span class="notranslate"><br /> Aktiva tetap rata-rata dapat dihitung dengan membagi akhir tahun PP <br />& E dari dua periode fiskal (ex. tahun 2004 dan 2005 PP & E <br />dibagi dua).</span> <br /><br /><div class="ad-textlink"><br /><div id="AdSlot_IC-Textlink1"><br /><div id="AdSlot_IC-Textlink1_ad_container"><br /><a href="http://web.industrybrains.com/clicks.php?appId=9521&zid=527189afcefd6&adId=72667&pos=1&impt=1383886007.709934896561&zoneId=689&url=http%3A%2F%2Ftranslate.googleusercontent.com%2Ftranslate_c%3Fdepth%3D1%26hl%3Did%26rurl%3Dtranslate.google.com%26sl%3Dauto%26tl%3Did%26u%3Dhttp%3A%2F%2Fwww.investopedia.com%2Farticles%2Fbasics%2F06%2Fassetperformance.asp%26usg%3DALkJrhhR9PYWKOrWhMdsh4ZLU9wdSfqu2g" rel="nofollow" style="font-family: Verdana,Geneva,sans-serif; font-size: 10pt; text-decoration: none;" target="_blank">How to pick your next hotel stay</a><br /><br /></div><br /></div><br /></div><br /><span class="notranslate"><br /> Indikator ini tetap aset turnover ratio, melihat dari waktu ke waktu <br />dan dibandingkan dengan pesaing, memberikan investor gambaran seberapa <br />efektif manajemen perusahaan menggunakan aset besar dan penting.</span> <span class="notranslate"> Ini adalah ukuran kasar dari produktivitas aktiva tetap perusahaan sehubungan dengan menghasilkan penjualan.</span> <span class="notranslate"> Semakin tinggi jumlah kali PP & E ternyata lebih, semakin baik.</span> <span class="notranslate"><br /> Jelas, investor harus mencari konsistensi atau meningkatkan tingkat <br />perputaran aktiva tetap sebagai penyeimbang kualitas investasi sheet <br />positif.</span> <br /><br /> <span class="notranslate"> <strong>The Return on Assets Ratio</strong></span> <strong><br /></strong> <span class="notranslate"> Return on asset (ROA) dianggap rasio profitabilitas - itu menunjukkan berapa banyak perusahaan produktif pada <em>total aset.</em></span> <span class="notranslate"> Namun demikian, hal ini berguna untuk melihat rasio ROA sebagai indikator kinerja aset.</span> <br /><br /> <span class="notranslate"> Rasio ROA (persentase) dihitung sebagai:</span> <br /><table align="center" border="0" cellpadding="2" cellspacing="0" style="border-collapse: collapse; text-align: center; width: 320px;" summary="" title=""><tbody><br /><tr><td><img align="bottom" height="44" hspace="5" src="http://i.investopedia.com/inv/articles/site/roa.gif" width="189" /></td></tr><br /></tbody></table><br /><br /> <span class="notranslate"><br /> Total aset rata-rata dapat dihitung dengan membagi total aset akhir <br />tahun dua periode fiskal (ex tahun 2004 dan 2005 PP & E dibagi 2).</span> <br /><br /> <span class="notranslate"> Rasio ROA dinyatakan sebagai persentase kembali dengan membandingkan <a href="http://translate.googleusercontent.com/translate_c?depth=1&hl=id&rurl=translate.google.com&sl=auto&tl=id&u=http://www.investopedia.com/terms/n/netincome.asp&usg=ALkJrhhiMBoaPEz-ueNM1PFbEhO6notfag">laba bersih</a> , garis bawah laporan laba rugi, untuk total aset rata-rata.</span> <span class="notranslate"> Sebuah persentase pengembalian yang tinggi menyiratkan aset yang dikelola.</span> <span class="notranslate"><br /> Di sini sekali lagi, rasio ROA paling digunakan sebagai analisis <br />komparatif kinerja historis perusahaan sendiri dan dengan perusahaan di <br />garis bisnis serupa.</span> <br /><br /> <span class="notranslate"> <strong>Dampak Aset Tak Berwujud</strong></span> <strong><br /></strong> <span class="notranslate"><br /> Banyak aset non-fisik dianggap aktiva tidak berwujud, yang pada <br />dasarnya dapat dikategorikan menjadi tiga jenis: kekayaan intelektual <br />(paten, hak cipta, merek dagang, nama merek, dll), <a href="http://translate.googleusercontent.com/translate_c?depth=1&hl=id&rurl=translate.google.com&sl=auto&tl=id&u=http://www.investopedia.com/terms/d/deferredcharge.asp&usg=ALkJrhiJybtLHirHCarg9COn-p7XC1nkqg">biaya ditangguhkan</a> (beban dikapitalisasi) dan membeli <a href="http://translate.googleusercontent.com/translate_c?depth=1&hl=id&rurl=translate.google.com&sl=auto&tl=id&u=http://www.investopedia.com/terms/g/goodwill.asp&usg=ALkJrhjRQOWp67sIr6aCq0tIFX400DCgGQ">goodwill</a> (biaya suatu investasi di atas nilai buku).</span> <br /><br /> <span class="notranslate"><br /> Sayangnya, ada sedikit keseragaman dalam keseimbangan presentasi lembar<br /> untuk aset tidak berwujud atau terminologi yang digunakan dalam <br />keterangan akun.</span> <span class="notranslate"> Seringkali, berwujud dimakamkan di aset lain dan hanya diungkapkan dalam catatan kepada keuangan.</span> <br /><br /> <span class="notranslate"><br /> Dolar yang terlibat dalam kekayaan intelektual dan biaya tangguhan <br />umumnya tidak material dan, dalam banyak kasus, tidak menjamin <br />pemeriksaan banyak analitis.</span> <span class="notranslate"><br /> Namun, investor didorong untuk mengambil hati-hati melihat jumlah <br />dibeli goodwill neraca perusahaan karena beberapa investasi profesional <br />tidak nyaman dengan sejumlah besar goodwill dibeli.</span> <span class="notranslate"> Hari ini diperoleh "keindahan" kadang-kadang berubah menjadi besok "binatang".</span> <span class="notranslate"> Hanya waktu yang akan memberitahukan jika harga akuisisi dibayar oleh perusahaan yang mengakuisisi adalah benar-benar <a href="http://translate.googleusercontent.com/translate_c?depth=1&hl=id&rurl=translate.google.com&sl=auto&tl=id&u=http://www.investopedia.com/terms/f/fairvalue.asp&usg=ALkJrhhDWp0J3EpNYIo0H0PUhA1OY1UJXA">nilai wajar</a> .</span> <span class="notranslate"><br /> Kembalinya ke perusahaan yang mengakuisisi akan terwujud hanya jika, di<br /> masa depan, ia mampu mengubah akuisisi menjadi laba positif.</span> <br /><br /> <span class="notranslate"> Analis konservatif akan mengurangi jumlah yang dibeli goodwill dari pemegang saham ekuitas sampai pada suatu perusahaan <a href="http://translate.googleusercontent.com/translate_c?depth=1&hl=id&rurl=translate.google.com&sl=auto&tl=id&u=http://www.investopedia.com/terms/t/tangiblenetworth.asp&usg=ALkJrhiWZ-rN7XrnGHPM8NmQMVRTyBdomA">kekayaan bersih</a> .</span> <span class="notranslate"><br /> Dalam tidak adanya pengukuran analitis yang tepat untuk membuat <br />keputusan tentang dampak pengurangan ini, coba gunakan akal sehat.</span> <span class="notranslate"><br /> Jika pengurangan goodwill yang dibeli memiliki dampak negatif material <br />terhadap posisi ekuitas perusahaan, itu harus menjadi masalah yang <br />menjadi perhatian investor.</span> <span class="notranslate"><br /> Misalnya, neraca cukup leveraged mungkin terlihat sangat jelek jika <br />kewajiban utang serius lebih dari posisi ekuitas yang nyata nya.</span> <br /><br /> <span class="notranslate"> Perusahaan mengakuisisi perusahaan lain, sehingga goodwill dibeli adalah kenyataan hidup dalam akuntansi keuangan.</span> <span class="notranslate"> Investor, bagaimanapun, perlu melihat dengan seksama pada jumlah yang relatif besar goodwill dibeli dalam neraca.</span> <span class="notranslate"><br /> Dampak dari akun ini pada kualitas investasi neraca perlu dinilai dalam<br /> hal ukuran komparatif untuk ekuitas dan tingkat keberhasilan perusahaan<br /> dengan akuisisi.</span> <span class="notranslate"> Ini benar-benar adalah panggilan pengadilan, tapi satu yang perlu dipertimbangkan serius.</span> <br /><br /><table border="0" cellpadding="0" cellspacing="0" style="float: left; width: 192px;"><tbody><br /><tr><td class="mod-video-art-ad-img"> <a href="http://translate.googleusercontent.com/translate_c?depth=1&hl=id&rurl=translate.google.com&sl=auto&tl=id&u=http://www.investopedia.com/video/play/introduction-balance-sheet&usg=ALkJrhhcbuEwZM4OQMqAdpu_M4Ze69P5wQ"><img border="0" height="90" src="http://i.investopedia.com/inv/video/balancesheet-article-img.jpg" width="192" /></a> </td><td><br /></td></tr><br /><tr height="22"><td bgcolor="#000000" class="mod-video-art-ad-overlay-text-title"> <span class="notranslate"> <a href="http://translate.googleusercontent.com/translate_c?depth=1&hl=id&rurl=translate.google.com&sl=auto&tl=id&u=http://www.investopedia.com/video/play/introduction-balance-sheet&usg=ALkJrhhcbuEwZM4OQMqAdpu_M4Ze69P5wQ" style="padding-left: 5px;"><strong>Watch:</strong> Neraca</a></span> </td></tr><br /></tbody></table><br /><span class="notranslate"> <strong>Kesimpulan</strong></span> <strong><br /></strong> <span class="notranslate"> Aset merupakan nilai barang bahwa perusahaan memiliki, menyimpan dan memiliki atau sudah jatuh tempo.</span> <span class="notranslate"><br /> Dari berbagai jenis item perusahaan memiliki, piutang, persediaan, PP <br />& E dan berwujud umumnya empat rekening terbesar di sisi aset <br />neraca.</span> <span class="notranslate"><br /> Akibatnya, neraca yang kuat dibangun pada manajemen yang efisien dari <br />jenis aset utama ini dan portofolio yang kuat dibangun untuk tahu <br />bagaimana membaca dan menganalisa laporan keuangan.</span> <br /><br /> <span class="notranslate"> Untuk mempelajari lebih lanjut tentang membaca neraca, lihat <a href="http://translate.googleusercontent.com/translate_c?depth=1&hl=id&rurl=translate.google.com&sl=auto&tl=id&u=http://www.investopedia.com/articles/basics/06/balancesheet.asp&usg=ALkJrhiAXK2MNM6SBsLso9KRZyctw7j_eA"><em>Menjebol Neraca</em></a> , <a href="http://translate.googleusercontent.com/translate_c?depth=1&hl=id&rurl=translate.google.com&sl=auto&tl=id&u=http://www.investopedia.com/articles/04/031004.asp&usg=ALkJrhhX90e3i0c4JhPVJk7LrVa4hgmxPg"><em>Membaca Neraca</em></a> dan <a href="http://translate.googleusercontent.com/translate_c?depth=1&hl=id&rurl=translate.google.com&sl=auto&tl=id&u=http://www.investopedia.com/articles/basics/06/financialreporting.asp&usg=ALkJrhgaDJyY2pnFn7UO87sOe15RgkQ9bQ"><em>Apa yang Perlu Anda Ketahui Tentang Laporan Keuangan</em></a> .</span> </div><br /></div><br /></div><br /></div><br />

Cara Mengevaluasi Neraca Sebuah Perusahaan

Bagi investor saham, neraca adalah suatu pertimbangan penting untuk investasi di suatu perusahaan karena merupakan refleksi dari apa yang...

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Membuka Potensi Real-Time Marketing

<div dir="ltr" style="text-align: left;" trbidi="on"><br /><div style="text-align: justify;"><br /><b>Dalam artikel ini Anda akan belajar ...</b></div><br /><div id="contentoverview" style="text-align: justify;"><br /><i>Pengukuran apa materi untuk pemasaran real-time, dan bagaimana menggunakan data</i><br /><br /><i>Cara membuat proses yang tidak menghambat upaya pemasaran real-time</i><br /><br /><i>Perangkap untuk menghindari ketika menjalankan sebuah program pemasaran real-time</i></div><br /><div style="background-color: white; border: medium none; color: black; overflow: hidden; text-align: justify; text-decoration: none;"><br /></div><br /><div style="background-color: white; border: medium none; color: black; overflow: hidden; text-align: justify; text-decoration: none;"><br /><img align="left" class="padding" id="contentimage" src="http://i.marketingprofs.com/assets/images/articles/lg/131106-people-walking-to-keyhole-lg.jpg" width="250" />Pemasaran real-time tidak selalu baru, tapi pemadaman iklan Oreo itu di tahun ini Super Bowl menyoroti kekuatan strategi ini. Pemasar sekarang berjuang untuk memahami bagaimana mereka dapat mengintegrasikannya ke dalam bauran pemasaran mereka. Bahkan,<br /> 53% dari pemasar mengatakan mereka berencana untuk membuat penggunaan <br />lebih besar data real-time pada tahun 2013 kampanye pemasaran mereka <br />(infoGROUP dan Yesmail, 2013).<br /><br /><br />Dan ada alasan yang baik untuk memperhatikan: Terlepas <br />dari produk atau kategori, pemasar yang terlibat dalam pemasaran <br />real-time dapat mengharapkan peningkatan 21% pada persepsi merek yang <br />positif dan peningkatan 18% dalam kemungkinan untuk membeli (Golin <br />Harris).<br /><br /><div style="background-color: white; border: medium none; color: black; overflow: hidden; text-decoration: none;"><br />Dan ada alasan yang baik untuk memperhatikan: Terlepas <br />dari produk atau kategori, pemasar yang terlibat dalam pemasaran <br />real-time dapat mengharapkan peningkatan 21% pada persepsi merek yang <br />positif dan peningkatan 18% dalam kemungkinan untuk membeli (Golin <br />Harris).<br /><br /><br />Real-time tidak beberapa mode pemasaran, tetapi <br />perkembangan alami dari pemasaran media sosial dan cara yang bagus bagi <br />pemasar untuk memanfaatkan volume besar dari percakapan sosial. Dan<br /> bagian penting dari membuka potensi pemasaran real-time adalah <br />menerapkan analisis sosial yang dapat membantu memandu strategi media <br />Anda.<br /><br /><br />Berikut adalah beberapa tips untuk memulai.<br /><br /><br /><br /><br /><strong>Mengukur dan Menggunakan Data</strong><br /><br /><br /><br /><div style="background-color: white; border: medium none; color: black; overflow: hidden; text-decoration: none;"><br /><strong><em><span class="">Membentuk dasar</span></em></strong><br /><br /><br />Pemasaran real-time adalah semua tentang memasuki kegembiraan sekitar suatu peristiwa atau pengalaman budaya. Jika Anda merencanakan sesuatu di sekitar acara mendatang, mulai melacak percakapan sosial dalam minggu-minggu menuju ke sana. Anda<br /> akan mendapatkan rasa dari volume percakapan, yang akan membuat lebih <br />mudah untuk mengidentifikasi lonjakan percakapan dan minat. Anda<br /> juga dapat memulai untuk mengungkap topik hangat dalam masyarakat <br />sehingga Anda memiliki waktu untuk penelitian mereka dan akan siap untuk<br /> merespon dengan cepat selama acara yang sebenarnya.<br /><br /><br /><br /><br /><strong><em>Kenali audiens Anda</em></strong><br /><br /><br />Anda dapat mulai untuk menginformasikan strategi <br />real-time dengan mengidentifikasi dan mengenal siapa yang mengemudi <br />percakapan sekitar topik atau peristiwa. <span class="">Ketika <br />Anda mulai memahami berbagai segmen audiens Anda, Anda dapat menentukan <br />apakah satu-ke-satu atau satu-ke-banyak pendekatan dibenarkan.</span><br /><br /><br />Misalnya, apakah orang-orang bereaksi terhadap peristiwa <br />besar (seperti yang mereka lakukan selama pemadaman di Super Bowl), di <br />mana satu pesan dapat mengatasi sentimen umum dinyatakan? <span class="">Atau<br /> orang-orang bereaksi dengan pertanyaan-pertanyaan mereka sendiri yang <br />unik yang memerlukan respon yang lebih disesuaikan (seperti Spice <br />kampanye Lama, di mana Mustafa menanggapi pertanyaan yang diajukan oleh <br />fans di Twitter)?</span><br /><br /><br /><br /><br /><strong><em>Memasuki pembicaraan yang lebih besar</em></strong><br /><br /><br />Apa yang membuat pemasaran real-time berbeda dari <br />strategi lain adalah bahwa konten ini didasarkan pada reaksi penonton <br />terhadap sesuatu yang terjadi. Oleh karena itu, Anda harus melihat lebih dari sekedar hashtag kampanye dan Tweet untuk melihat apa yang orang lain bicarakan. Setelah<br /> Anda memiliki rasa apa yang beresonansi dengan audiens target Anda, <br />lihat apakah ada hashtags atau topik yang sesuai digunakan untuk <br />berpartisipasi dalam percakapan yang lain.<br /><br /><br /><br /><br /><strong>Membuat Real-Time Kerja Pemasaran</strong><br /><br /><br /><br /><br /><strong><em>Hapus hirarki</em></strong><br /><br /><br /><span class="">Tidak ada ruang untuk proses persetujuan <br />organisasi yang ketat dalam pemasaran real-time, itu bisa menjadi <br />hambatan terbesar Anda dalam menyebarkan program. </span>Pemasaran<br /> real-time akan paling efektif jika Anda memberdayakan karyawan atau <br />agen Anda untuk membuat keputusan kreatif dengan cepat. Alasan<br /> Oreo mampu membuat dampak selama Super Bowl adalah bahwa lembaga <br />menjalankan kampanye memiliki pemerintahan yang bebas untuk membuat dan <br />menyetujui isi. Jenis gerakan cepat memungkinkan Orio untuk menjadi bagian dari percakapan seperti itu terjadi.<br /><br /><br />Dibutuhkan waktu untuk membangun tingkat kepercayaan pada<br /> karyawan dan mitra, sehingga mulai menempatkan struktur di tempat untuk<br /> sekarang, sehingga ketika saatnya tiba Anda posisi yang baik untuk <br />mengambil keuntungan dari suatu peristiwa secara real time.<br /><br /><br /><br /><br /><strong><em>Buat konten customer-centric</em></strong><br /><br /><br />Pastikan bahwa pelanggan Anda berada di tengah-tengah konten apapun yang Anda mengembangkan untuk kampanye ini. Pemasaran<br /> real-time tidak berbeda dari setiap usaha pemasaran lainnya, jadi <br />pikirkan apa yang penting bagi pelanggan Anda dan membuat konten yang <br />mencakup itu.<br /><br /><br />The Hollywood Foreign Press Association (HFPA) membuat <br />fans peserta aktif secara real-time upaya media sosial selama Golden <br />Globe Awards awal tahun ini. Karena karpet merah merupakan <br />salah satu bagian yang paling populer dari malam, HFPA ingin <br />memanfaatkan dan mencari cara untuk menyertakan penggemar di acara <br />tersebut. Sebelum pertunjukan, ia meminta pengikut Twitter <br />untuk tweet yang ingin mereka lihat di karpet merah dengan hashtag # <br />GlobesCarpet. Pada hari acara, HFPA memastikan untuk memposting foto-foto selebriti penggemar dan pengikut telah meminta.<br /><br /><br /><br /><br /><strong>Menghindari Kesalahan</strong><br /><br /><br /><br /><br /><strong><em>Jangan sampai terlambat</em></strong><br /><br /><br />Fokus pada pemasaran real-time dan pemasaran bukan hanya-a-sedikit-bit nanti. Jika<br /> Anda tidak dapat memanfaatkan suatu peristiwa atau meme budaya pada <br />waktu yang tepat, Anda berisiko melihat usang dan keluar dari sentuhan. Misalnya, Gangnam Style mungkin telah sangat populer di musim panas 2012, tapi lagu itu berita yang sangat tua pada tahun 2013. Jadi,<br /> ketika Indah Pistachio mengungkapkan nya Super Bowl kampanye "Crackin <br />'Style" set untuk lagu Gangnam Style, rasanya basi dan lelah.<br /><br /><br /><br /><br /><strong><em>Jangan mengorbankan kecerdikan untuk kecepatan</em></strong><br /><br /><br />Pemasaran real-time tidak hanya tentang kecepatan. Merek masih harus mempertahankan rasa identitas otentik dan memposting pesan yang tepat. Jangan<br /> memasukkan diri ke dalam percakapan jika tidak mencerminkan kepribadian<br /> merek Anda atau tidak relevan dengan pelanggan Anda.<br /><br /><br />Misalnya, Stella Artois memutuskan untuk latch ke Oscar <br />tahun ini dan menghasilkan serangkaian tweet yang menampilkan nama-nama <br />para pemenang 'pada segelas bir dingin. Tentu, Stella dipaku waktu, tapi apa kampanye ini dilakukan untuk membangun ekuitas merek? Itu tidak benar-benar menambah nilai ke dalam percakapan, dan tampaknya bertentangan dengan basis pelanggan inti.<br /><br /><br /><div style="text-align: center;"><br /><img alt="" height="300" src="http://i.marketingprofs.com/assets/images/articles/content/deering-davis-stella-artois-oscars.jpg" width="300" /></div><br /><br /><br /><strong><em>Jangan mengeksploitasi tragedi</em></strong><br /><br /><br />Ini mungkin tampak akal sehat tidak untuk mengeksploitasi<br /> bencana atau peristiwa lainnya saat menghancurkan, tapi seseorang <br />selalu membawanya terlalu jauh dalam upaya untuk bereaksi secara real <br />time. Sebuah kasus baru-baru pemasaran real-time beres <br />adalah ketika Epicurious melompat pada pemboman Marathon Boston dan <br />menyarankan kita "menghormati" kota dengan membuat scone.<br /><br /><br />Tragedi bukan waktu untuk menguji strategi pemasaran <br />real-time Anda: Entah tidak melakukan apa-apa, atau mengirim pesan <br />sederhana dan bijaksana dukungan bagi para korban.<br /><br /><div style="background-color: white; border: medium none; color: black; overflow: hidden; text-decoration: none;"><br /> </div><br /><div id="contentbios"><br /><a href="http://i.marketingprofs.com/assets/images/authors/Jenn-Deering-Davis.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" class="image-border left" src="http://i.marketingprofs.com/assets/images/authors/Jenn-Deering-Davis.jpg" /></a><br /><br /><span class="">oleh </span><span itemprop="author"><a href="http://www.marketingprofs.com/authors/1823/jenn-deering-davis" title="Jenn Deering Davis"><span class="">Jenn Deering Davis</span></a></span><br /><br /><strong>Jenn Deering Davis</strong> adalah co-founder dan pelanggan direktur di <a href="http://unionmetrics.com/" target="_blank">Union Metrik</a> . Dia bertanggung jawab untuk komunikasi dan pengembangan pelanggan. Jenn meraih gelar PhD dalam komunikasi organisasi dan teknologi dari University of Texas.<br /><br />LinkedIn: <a href="http://www.linkedin.com/in/deeringdavis" target="_blank">Jenn Deering Davis</a> <br /><br />Twitter: <a href="https://twitter.com/jdeeringdavis" target="_blank">@ jdeeringdavis</a></div><br />Read more: <a href="http://www.marketingprofs.com/articles/2013/12015/unlock-the-potential-of-real-time-marketing#ixzz2jt2jSb8N" style="color: #003399;">http://www.marketingprofs.com</a><span class=""></span><span itemprop="author"><a href="http://www.marketingprofs.com/authors/1823/jenn-deering-davis" title="Jenn Deering Davis"><span class=""></span></a></span></div><br /></div><br /></div><br /><div class="zemanta-pixie" style="height: 15px; margin-top: 10px;"><br /><img alt="" class="zemanta-pixie-img" src="http://img.zemanta.com/pixy.gif?x-id=c6c18bbe-6319-40a1-83b9-648b31b26d1c" style="border: none; float: right;" /></div><br /></div><br />

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Gangguan 4G pada TV di Inggris

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OmahPoin

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Printer Outdoor dari HP

<div dir="ltr" style="text-align: left;" trbidi="on"><br /><div class="body-row title-row"><br /><div class="row-content clf"><br /><h3><br />Scitex Printers Tackle outdoor and indoor applications with HP Latex Printing Technologies</h3><br /></div><br /></div><br /><div class="body-row mda-row"><br /><div class="row-content clf"><br /><div class="mda"><br /></div><br /></div><br /></div><br /><div class="filter clf"><br /><h4 class="js_title" style="visibility: visible;"><br />Find Scitex Printers<span class="results"><span class="js_results_count"> (8)<a name="more"></a></span></span></h4><br /><table class="compare_specifications column_specifications js_compare_table" style="height: 778px; width: 100%;"><tbody class="compare_header js_compare_header"><br /><tr><td class="title_mda" colspan="1" rowspan="1"><h2><br />Compare</h2><br /><div class="mda_tagline"><br /></div><br /></td><td class="image" width="240"><a class="small_close js_prod_remove js_name_5138788" href="http://www.blogger.com/null" rel="5138788"> </a> <br /><br /><div class="prodimg"><br /><a href="http://www8.hp.com/id/en/products/scitex-printers/product-detail.html?oid=5138788"> </a> <br /><br /><div class="js_image_placeholder"><br /><a href="http://www8.hp.com/id/en/products/scitex-printers/product-detail.html?oid=5138788"><img alt="HP Scitex XP2500 Industrial Printer" class="png" height="135" src="http://product-images.www8-hp.com/digmedialib/prodimg/lowres/c03057395.png" title="HP Scitex XP2500 Industrial Printer" width="180" /></a></div><br /><a href="http://www8.hp.com/id/en/products/scitex-printers/product-detail.html?oid=5138788"> </a> </div><br /></td><td class="image" width="240"><a class="small_close js_prod_remove js_name_5153854" href="http://www.blogger.com/null" rel="5153854"> </a> <br /><br /><div class="prodimg"><br /><a href="http://www8.hp.com/id/en/products/scitex-printers/product-detail.html?oid=5153854"> </a> <br /><br /><div class="js_image_placeholder"><br /><a href="http://www8.hp.com/id/en/products/scitex-printers/product-detail.html?oid=5153854"><img alt="HP Scitex FB7600 Industrial Press" class="png" height="135" src="http://product-images.www8-hp.com/digmedialib/prodimg/lowres/c03049985.png" title="HP Scitex FB7600 Industrial Press" width="180" /></a></div><br /><a href="http://www8.hp.com/id/en/products/scitex-printers/product-detail.html?oid=5153854"> </a> </div><br /></td><td class="image"><br /></td></tr><br /><tr><td><br /></td><td class="prod_name"><a href="http://www8.hp.com/id/en/products/scitex-printers/product-detail.html?oid=5138788" title="HP Scitex XP2500 Industrial Printer (CM106A)">HP Scitex XP2500 Industrial Printer (CM106A)</a> </td><td class="prod_name"><a href="http://www8.hp.com/id/en/products/scitex-printers/product-detail.html?oid=5153854" title="HP Scitex FB7600 Industrial Press (CM103A)">HP Scitex FB7600 Industrial Press (CM103A)</a> </td><td class="prod_name"><br /></td></tr><br /><tr><td><br /></td><td class="pricing"><div class="js_pricing id_pricing"><br /><div class="cart_block"><br /><div class="stock_hp_statement"><br /><span style="font-family: Arial; font-size: x-small;"><span style="font-family: Arial; font-size: x-small;">Find an HP Reseller or Call HP <a class="zem_slink" href="http://en.wikipedia.org/wiki/Toll-free_telephone_number" rel="wikipedia" target="_blank" title="Toll-free telephone number">toll free</a>: 0.800.1.111.222 (<a class="zem_slink" href="http://en.wikipedia.org/wiki/Indonesia" rel="wikipedia" target="_blank" title="Indonesia">Indonesia</a> only)</span></span></div><br /><div class="retailer_btn"><br /><span class="btn_indicator"><a href="http://www8.hp.com/id/en/store-finder/index.do" tabindex="250" title=""><span class="arrow_right btn_inner"><span class="btn_label">Find an HP Reseller</span></span></a></span> </div><br /></div><br /></div><br /></td><td class="pricing"><div class="js_pricing id_pricing"><br /><div class="cart_block"><br /><div class="stock_hp_statement"><br /><span style="font-family: Arial; font-size: x-small;"><span style="font-family: Arial; font-size: x-small;">Find an HP Reseller or Call HP toll free: 0.800.1.111.222 (Indonesia only)</span></span></div><br /><div class="retailer_btn"><br /><span class="btn_indicator"><a href="http://www8.hp.com/id/en/store-finder/index.do" tabindex="250" title=""><span class="arrow_right btn_inner"><span class="btn_label">Find an HP Reseller</span></span></a></span> </div><br /></div><br /></div><br /></td><td class="pricing"><br /></td></tr><br /><tr><td><br /></td><td class="buttons"><a class="button inline primary" href="http://www8.hp.com/id/en/products/scitex-printers/product-detail.html?oid=5138788" title="HP Scitex XP2500 Industrial Printer (CM106A)"><span class="btn_label">LEARN MORE</span></a> </td><td class="buttons"><a class="button inline primary" href="http://www8.hp.com/id/en/products/scitex-printers/product-detail.html?oid=5153854" title="HP Scitex FB7600 Industrial Press (CM103A)"><span class="btn_label">LEARN MORE</span></a> </td><td class="buttons"><br /></td></tr><br /></tbody><tbody class="compare_specs js_compare_specs"><br /><tr class="prodnum"><th>Product number</th><td><br /><br /><dl><dd>CM106A</dd></dl><br /></td><td><br /><br /><dl><dd>CM103A</dd></dl><br /></td><td><br /></td></tr><br /><tr class="djmodelsizemet odd"><th>Model size</th><td><br /><br /><dl><dd>3.2 m</dd></dl><br /></td><td><br /></td><td><br /></td></tr><br /><tr class="prntresclrbest"><th>Print quality color (best)</th><td><br /><br /><dl><dd>Up to 360 dpi</dd></dl><br /></td><td><br /><br /><dl><dd>Up to 600 dpi</dd></dl><br /></td><td><br /></td></tr><br /><tr class="prntspdmxmet odd"><th>Maximum print speed</th><td><br /><br /><dl><dd>265 m²/hr</dd></dl><br /></td><td><br /><br /><dl><dd>500 m²/hr or 95 full-size sheets/hr</dd></dl><br /></td><td><br /></td></tr><br /><tr class="inktypes"><th><a class="zem_slink" href="http://en.wikipedia.org/wiki/Compatible_ink" rel="wikipedia" target="_blank" title="Compatible ink">Compatible ink</a> types</th><td><br /><br /><dl><dd><a class="zem_slink" href="http://en.wikipedia.org/wiki/Ultraviolet" rel="wikipedia" target="_blank" title="Ultraviolet">UV</a>-curable pigmented inks</dd></dl><br /></td><td><br /><br /><dl><dd>UV-curable pigmented inks</dd></dl><br /></td><td><br /></td></tr><br /><tr class="prntcartvolmet odd"><th><a class="zem_slink" href="http://en.wikipedia.org/wiki/Ink_cartridge" rel="wikipedia" target="_blank" title="Ink cartridge">Print cartridge</a> volume delivered</th><td><br /><br /><dl><dd>5 <a class="zem_slink" href="http://en.wikipedia.org/wiki/Litre" rel="wikipedia" target="_blank" title="Litre">liters</a></dd></dl><br /></td><td><br /><br /><dl><dd>5 liter x 2 (per box)</dd></dl><br /></td><td><br /></td></tr><br /><tr class="mediahandle"><th>Finished output handling</th><td><br /><br /><dl><dd><a class="zem_slink" href="http://en.wikipedia.org/wiki/Roll-to-roll_processing" rel="wikipedia" target="_blank" title="Roll-to-roll processing">Roll-to-roll</a> (integrated collection system, on-core collector), roll-to-freefall, multi-roll <a class="zem_slink" href="http://en.wikipedia.org/wiki/Printing" rel="wikipedia" target="_blank" title="Printing">printing</a></dd></dl><br /></td><td><br /><br /><dl><dd>Sheet-to-sheet 3/4-automatic loading, semi-automatic and manual loading and unloading, and up to 4-sheet simultaneous printing with optional Multi-sheet Loader Kit</dd></dl><br /></td><td><br /></td></tr><br /><tr class="mediasizecustmet odd"><th>Media sizes, custom</th><td><br /><br /><dl><dd><ul class="nobullet"><br /><li>Roll-fed: up to 3.2 m wide</li><br /></ul><br /></dd></dl><br /></td><td><br /><br /><dl><dd><ul class="nobullet"><br /><li>Rigid and flexible sheets up to 165 x 320 cm</li><br /></ul><br /></dd></dl><br /></td><td><br /></td></tr><br /><tr class="mediarollnummax"><th>Roll maximum input</th><td><br /><br /><dl><dd>2</dd></dl><br /></td><td><br /></td><td><br /></td></tr><br /></tbody></table><br /> <span class="results"><span class="js_results_count"> </span></span><br /><br /><table class="compare_specifications column_specifications js_compare_table" style="height: 614px; width: 653px;"><tbody class="compare_header js_compare_header"><br /><tr><td class="title_mda" colspan="1" rowspan="1"><h2><br />Compare</h2><br /><div class="mda_tagline"><br /></div><br /></td><td class="image" width="240"><a class="small_close js_prod_remove js_name_3847793" href="http://www.blogger.com/null" rel="3847793"> </a> <br /><br /><div class="prodimg"><br /><a href="http://www8.hp.com/id/en/products/scitex-printers/product-detail.html?oid=3847793"> </a> <br /><br /><div class="js_image_placeholder"><br /><a href="http://www8.hp.com/id/en/products/scitex-printers/product-detail.html?oid=3847793"><img alt="HP Scitex TJ8550 (220V) Industrial Press" class="png" height="135" src="http://product-images.www8-hp.com/digmedialib/prodimg/lowres/c02112534.png" title="HP Scitex TJ8550 (220V) Industrial Press" width="180" /></a></div><br /><a href="http://www8.hp.com/id/en/products/scitex-printers/product-detail.html?oid=3847793"> </a> </div><br /></td><td class="image" width="240"><a class="small_close js_prod_remove js_name_3864093" href="http://www.blogger.com/null" rel="3864093"> </a> <br /><br /><div class="prodimg"><br /><a href="http://www8.hp.com/id/en/products/scitex-printers/product-detail.html?oid=3864093"> </a> <br /><br /><div class="js_image_placeholder"><br /><a href="http://www8.hp.com/id/en/products/scitex-printers/product-detail.html?oid=3864093"><img alt="HP Scitex TJ8350 (220V) Industrial Press" class="png" height="135" src="http://product-images.www8-hp.com/digmedialib/prodimg/lowres/c02112538.png" title="HP Scitex TJ8350 (220V) Industrial Press" width="180" /></a></div><br /><a href="http://www8.hp.com/id/en/products/scitex-printers/product-detail.html?oid=3864093"> </a> </div><br /></td><td class="image"><br /></td></tr><br /><tr><td><br /></td><td class="prod_name"><a href="http://www8.hp.com/id/en/products/scitex-printers/product-detail.html?oid=3847793" title="HP Scitex TJ8550 (220V) Industrial Press (CM004A)">HP Scitex TJ8550 (220V) Industrial Press (CM004A)</a> </td><td class="prod_name"><a href="http://www8.hp.com/id/en/products/scitex-printers/product-detail.html?oid=3864093" title="HP Scitex TJ8350 (220V) Industrial Press (CM008A)">HP Scitex TJ8350 (220V) Industrial Press (CM008A)</a> </td><td class="prod_name"><br /></td></tr><br /><tr><td><br /></td><td class="pricing"><div class="js_pricing id_pricing"><br /><div class="cart_block"><br /><div class="stock_hp_statement"><br /><span style="font-family: Arial; font-size: x-small;"><span style="font-family: Arial; font-size: x-small;">Find an HP Reseller or Call HP toll free: 0.800.1.111.222 (Indonesia only)</span></span></div><br /><div class="retailer_btn"><br /><span class="btn_indicator"><a href="http://www8.hp.com/id/en/store-finder/index.do" tabindex="250" title=""><span class="arrow_right btn_inner"><span class="btn_label">Find an HP Reseller</span></span></a></span> </div><br /></div><br /></div><br /></td><td class="pricing"><div class="js_pricing id_pricing"><br /><div class="cart_block"><br /><div class="stock_hp_statement"><br /><span style="font-family: Arial; font-size: x-small;"><span style="font-family: Arial; font-size: x-small;">Find an HP Reseller or Call HP toll free: 0.800.1.111.222 (Indonesia only)</span></span></div><br /><div class="retailer_btn"><br /><span class="btn_indicator"><a href="http://www8.hp.com/id/en/store-finder/index.do" tabindex="250" title=""><span class="arrow_right btn_inner"><span class="btn_label">Find an HP Reseller</span></span></a></span> </div><br /></div><br /></div><br /></td><td class="pricing"><br /></td></tr><br /><tr><td><br /></td><td class="buttons"><a class="button inline primary" href="http://www8.hp.com/id/en/products/scitex-printers/product-detail.html?oid=3847793" title="HP Scitex TJ8550 (220V) Industrial Press (CM004A)"><span class="btn_label">LEARN MORE</span></a> </td><td class="buttons"><a class="button inline primary" href="http://www8.hp.com/id/en/products/scitex-printers/product-detail.html?oid=3864093" title="HP Scitex TJ8350 (220V) Industrial Press (CM008A)"><span class="btn_label">LEARN MORE</span></a> </td><td class="buttons"><br /></td></tr><br /></tbody><tbody class="compare_specs js_compare_specs"><br /><tr class="prodnum"><th>Product number</th><td><br /><br /><dl><dd>CM004A</dd></dl><br /></td><td><br /><br /><dl><dd>CM008A</dd></dl><br /></td><td><br /></td></tr><br /><tr class="djmodelsizemet odd"><th><br /></th><td><br /></td><td><br /></td><td><br /></td></tr><br /><tr class="prntresclrbest"><th>Print quality color (best)</th><td><br /><br /><dl><dd>Up to 600 dpi apparent</dd></dl><br /></td><td><br /><br /><dl><dd>Up to 600 dpi apparent</dd></dl><br /></td><td><br /></td></tr><br /><tr class="prntspdmxmet odd"><th>Maximum print speed</th><td><br /><br /><dl><dd>480 m²/hr</dd></dl><br /></td><td><br /><br /><dl><dd>480 m²/hr</dd></dl><br /></td><td><br /></td></tr><br /><tr class="inktypes"><th>Compatible ink types</th><td><br /><br /><dl><dd>UV-curable pigmented inks</dd></dl><br /></td><td><br /><br /><dl><dd>Solvent pigmented inks</dd></dl><br /></td><td><br /></td></tr><br /><tr class="prntcartvolmet odd"><th>Print cartridge volume delivered</th><td><br /><br /><dl><dd>5 liter</dd></dl><br /></td><td><br /></td><td><br /></td></tr><br /><tr class="mediahandle"><th>Finished output handling</th><td><br /><br /><dl><dd>Automatic roll-to-sheet; optional semi-automatic sheet-to-sheet</dd></dl><br /></td><td><br /><br /><dl><dd>Automatic roll-to-sheet, optional semi-automatic sheet-to-sheet</dd></dl><br /></td><td><br /></td></tr><br /><tr class="mediasizecustmet odd"><th>Media sizes, custom</th><td><br /><br /><dl><dd><ul class="nobullet"><br /><li>1.2 x 1.6 to 1.65 x 3.7 m</li><br /></ul><br /></dd></dl><br /></td><td><br /><br /><dl><dd><ul class="nobullet"><br /><li>1.2 x 1.6 to 1.65 x 3.7 m</li><br /></ul><br /></dd></dl><br /></td><td><br /></td></tr><br /><tr class="mediarollnummax"><th>Roll maximum input</th><td><br /><br /><dl><dd>1</dd></dl><br /></td><td><br /><br /><dl><dd>1</dd></dl><br /></td><td><br /></td></tr><br /></tbody></table><br /><table class="compare_specifications column_specifications js_compare_table"><tbody class="compare_header js_compare_header"><br /><tr><td class="title_mda" colspan="1" rowspan="1"><h2><br />Compare</h2><br /><div class="mda_tagline"><br /></div><br /></td><td class="image" width="240"><a class="small_close js_prod_remove js_name_4159338" href="http://www.blogger.com/null" rel="4159338"> </a> <br /><br /><div class="prodimg"><br /><a href="http://www8.hp.com/id/en/products/scitex-printers/product-detail.html?oid=4159338"> </a> <br /><br /><div class="js_image_placeholder"><br /><a href="http://www8.hp.com/id/en/products/scitex-printers/product-detail.html?oid=4159338"><img alt="HP Scitex FB700 Printer" class="png" height="135" src="http://product-images.www8-hp.com/digmedialib/prodimg/lowres/c02959500.png" title="HP Scitex FB700 Printer" width="180" /></a></div><br /><a href="http://www8.hp.com/id/en/products/scitex-printers/product-detail.html?oid=4159338"> </a> </div><br /></td><td class="image" width="240"><a class="small_close js_prod_remove js_name_4172612" href="http://www.blogger.com/null" rel="4172612"> </a> <br /><br /><div class="prodimg"><br /><a href="http://www8.hp.com/id/en/products/scitex-printers/product-detail.html?oid=4172612"> </a> <br /><br /><div class="js_image_placeholder"><br /><a href="http://www8.hp.com/id/en/products/scitex-printers/product-detail.html?oid=4172612"><img alt="HP Scitex TJ8600 Industrial Press" class="png" height="135" src="http://product-images.www8-hp.com/digmedialib/prodimg/lowres/c02765025.png" title="HP Scitex TJ8600 Industrial Press" width="180" /></a></div><br /><a href="http://www8.hp.com/id/en/products/scitex-printers/product-detail.html?oid=4172612"> </a> </div><br /></td><td class="image"><br /></td></tr><br /><tr><td><br /></td><td class="prod_name"><a href="http://www8.hp.com/id/en/products/scitex-printers/product-detail.html?oid=4159338" title="HP Scitex FB700 Printer (CQ115A)">HP Scitex FB700 Printer (CQ115A)</a> </td><td class="prod_name"><a href="http://www8.hp.com/id/en/products/scitex-printers/product-detail.html?oid=4172612" title="HP Scitex TJ8600 Industrial Press (CM062A)">HP Scitex TJ8600 Industrial Press (CM062A)</a> </td><td class="prod_name"><br /></td></tr><br /><tr><td><br /></td><td class="pricing"><div class="js_pricing id_pricing"><br /><div class="cart_block"><br /><div class="stock_hp_statement"><br /><span style="font-family: Arial; font-size: x-small;"><span style="font-family: Arial; font-size: x-small;">Find an HP Reseller or Call HP toll free: 0.800.1.111.222 (Indonesia only)</span></span></div><br /><div class="retailer_btn"><br /><span class="btn_indicator"><a href="http://www8.hp.com/id/en/store-finder/index.do" tabindex="250" title=""><span class="arrow_right btn_inner"><span class="btn_label">Find an HP Reseller</span></span></a></span> </div><br /></div><br /></div><br /></td><td class="pricing"><div class="js_pricing id_pricing"><br /><div class="cart_block"><br /><div class="stock_hp_statement"><br /><span style="font-family: Arial; font-size: x-small;"><span style="font-family: Arial; font-size: x-small;">Find an HP Reseller or Call HP toll free: 0.800.1.111.222 (Indonesia only)</span></span></div><br /><div class="retailer_btn"><br /><span class="btn_indicator"><a href="http://www8.hp.com/id/en/store-finder/index.do" tabindex="250" title=""><span class="arrow_right btn_inner"><span class="btn_label">Find an HP Reseller</span></span></a></span> </div><br /></div><br /></div><br /></td><td class="pricing"><br /></td></tr><br /><tr><td><br /></td><td class="buttons"><a class="button inline primary" href="http://www8.hp.com/id/en/products/scitex-printers/product-detail.html?oid=4159338" title="HP Scitex FB700 Printer (CQ115A)"><span class="btn_label">LEARN MORE</span></a> </td><td class="buttons"><a class="button inline primary" href="http://www8.hp.com/id/en/products/scitex-printers/product-detail.html?oid=4172612" title="HP Scitex TJ8600 Industrial Press (CM062A)"><span class="btn_label">LEARN MORE</span></a> </td><td class="buttons"><br /></td></tr><br /></tbody><tbody class="compare_specs js_compare_specs"><br /><tr class="prodnum"><th>Product number</th><td><br /><br /><dl><dd>CQ115A</dd></dl><br /></td><td><br /><br /><dl><dd>CM062A</dd></dl><br /></td><td><br /></td></tr><br /><tr class="djmodelsizemet odd"><th>Model size</th><td><br /><br /><dl><dd>250 cm</dd></dl><br /></td><td><br /></td><td><br /></td></tr><br /><tr class="prntresclrbest"><th>Print quality color (best)</th><td><br /><br /><dl><dd>Up to 1200 x 600 dpi</dd></dl><br /></td><td><br /><br /><dl><dd>Up to 600 dpi apparent, Double-strike option</dd></dl><br /></td><td><br /></td></tr><br /><tr class="prntspdmxmet odd"><th>Maximum print speed</th><td><br /><br /><dl><dd>80 m²/hr</dd></dl><br /></td><td><br /><br /><dl><dd>480 m²/hr</dd></dl><br /></td><td><br /></td></tr><br /><tr class="inktypes"><th>Compatible ink types</th><td><br /><br /><dl><dd>UV-curable pigment-based ink</dd></dl><br /></td><td><br /><br /><dl><dd>UV-curable pigmented inks</dd></dl><br /></td><td><br /></td></tr><br /><tr class="prntcartvolmet odd"><th>Print cartridge volume delivered</th><td><br /><br /><dl><dd>HP 250 Scitex Ink Cartridge: cyan, magenta, yellow, black, light cyan, light magenta (3 L); HP 251 Scitex Ink Cartridge: white (2 L)</dd></dl><br /></td><td><br /><br /><dl><dd>5 L</dd></dl><br /></td><td><br /></td></tr><br /><tr class="mediahandle"><th>Finished output handling</th><td><br /><br /><dl><dd>Flatbed, sheet feed, and roll feed with optional HP Scitex FB700 Roll-to-Roll Upgrade Kit. Vacuum belt media drive for easy loading and accurate media advance</dd></dl><br /></td><td><br /><br /><dl><dd>Automatic roll-to-sheet, optional semi-automatic sheet-to-sheet</dd></dl><br /></td><td><br /></td></tr><br /><tr class="mediasizecustmet odd"><th>Media sizes, custom</th><td><br /><br /><dl><dd><ul class="nobullet"><br /><li>10 x 15 to 250 x 305 cm</li><br /></ul><br /></dd></dl><br /></td><td><br /><br /><dl><dd><ul class="nobullet"><br /><li>1.2 x 1.6 to 1.65 x 3.7 m</li><br /></ul><br /></dd></dl><br /></td><td><br /></td></tr><br /><tr class="mediarollnummax"><th>Roll maximum input</th><td><br /><br /><dl><dd>1</dd></dl><br /></td><td><br /><br /><dl><dd>1</dd></dl><br /></td><td><br /></td></tr><br /></tbody></table><br /><table class="compare_specifications column_specifications js_compare_table"><tbody class="compare_header js_compare_header"><br /><tr><td class="title_mda" colspan="1" rowspan="1"><h2><br />Compare</h2><br /><div class="mda_tagline"><br /></div><br /></td><td class="image" width="240"><a class="small_close js_prod_remove js_name_3692897" href="http://www.blogger.com/null" rel="3692897"> </a> <br /><br /><div class="prodimg"><br /><a href="http://www8.hp.com/id/en/products/scitex-printers/product-detail.html?oid=3692897"> </a> <br /><br /><div class="js_image_placeholder"><br /><a href="http://www8.hp.com/id/en/products/scitex-printers/product-detail.html?oid=3692897"><img alt="HP Scitex XP2700 Industrial Printer" class="png" height="135" src="http://product-images.www8-hp.com/digmedialib/prodimg/lowres/c02112413.png" title="HP Scitex XP2700 Industrial Printer" width="180" /></a></div><br /><a href="http://www8.hp.com/id/en/products/scitex-printers/product-detail.html?oid=3692897"> </a> </div><br /></td><td class="image" width="240"><a class="small_close js_prod_remove js_name_3692522" href="http://www.blogger.com/null" rel="3692522"> </a> <br /><br /><div class="prodimg"><br /><a href="http://www8.hp.com/id/en/products/scitex-printers/product-detail.html?oid=3692522"> </a> <br /><br /><div class="js_image_placeholder"><br /><a href="http://www8.hp.com/id/en/products/scitex-printers/product-detail.html?oid=3692522"><img alt="HP Scitex XP5100 Industrial Printer" class="png" height="135" src="http://product-images.www8-hp.com/digmedialib/prodimg/lowres/c02590929.png" title="HP Scitex XP5100 Industrial Printer" width="180" /></a></div><br /><a href="http://www8.hp.com/id/en/products/scitex-printers/product-detail.html?oid=3692522"> </a> </div><br /></td><td class="image"><br /></td></tr><br /><tr><td><br /></td><td class="prod_name"><a href="http://www8.hp.com/id/en/products/scitex-printers/product-detail.html?oid=3692897" title="HP Scitex XP2700 Industrial Printer (CG718A)">HP Scitex XP2700 Industrial Printer (CG718A)</a> </td><td class="prod_name"><a href="http://www8.hp.com/id/en/products/scitex-printers/product-detail.html?oid=3692522" title="HP Scitex XP5100 Industrial Printer (CG715A)">HP Scitex XP5100 Industrial Printer (CG715A)</a> </td><td class="prod_name"><br /></td></tr><br /><tr><td><br /></td><td class="pricing"><div class="js_pricing id_pricing"><br /><div class="cart_block"><br /><div class="stock_hp_statement"><br /><span style="font-family: Arial; font-size: x-small;"><span style="font-family: Arial; font-size: x-small;">Find an HP Reseller or Call HP toll free: 0.800.1.111.222 (Indonesia only)</span></span></div><br /><div class="retailer_btn"><br /><span class="btn_indicator"><a href="http://www8.hp.com/id/en/store-finder/index.do" tabindex="250" title=""><span class="arrow_right btn_inner"><span class="btn_label">Find an HP Reseller</span></span></a></span> </div><br /></div><br /></div><br /></td><td class="pricing"><div class="js_pricing id_pricing"><br /><div class="cart_block"><br /><div class="stock_hp_statement"><br /><span style="font-family: Arial; font-size: x-small;"><span style="font-family: Arial; font-size: x-small;">Find an HP Reseller or Call HP toll free: 0.800.1.111.222 (Indonesia only)</span></span></div><br /><div class="retailer_btn"><br /><span class="btn_indicator"><a href="http://www8.hp.com/id/en/store-finder/index.do" tabindex="250" title=""><span class="arrow_right btn_inner"><span class="btn_label">Find an HP Reseller</span></span></a></span> </div><br /></div><br /></div><br /></td><td class="pricing"><br /></td></tr><br /><tr><td><br /></td><td class="buttons"><a class="button inline primary" href="http://www8.hp.com/id/en/products/scitex-printers/product-detail.html?oid=3692897" title="HP Scitex XP2700 Industrial Printer (CG718A)"><span class="btn_label">LEARN MORE</span></a> </td><td class="buttons"><a class="button inline primary" href="http://www8.hp.com/id/en/products/scitex-printers/product-detail.html?oid=3692522" title="HP Scitex XP5100 Industrial Printer (CG715A)"><span class="btn_label">LEARN MORE</span></a> </td><td class="buttons"><br /></td></tr><br /></tbody><tbody class="compare_specs js_compare_specs"><br /><tr class="prodnum"><th>Product number</th><td><br /><br /><dl><dd>CG718A</dd></dl><br /></td><td><br /><br /><dl><dd>CG715A</dd></dl><br /></td><td><br /></td></tr><br /><tr class="djmodelsizemet odd"><th>Model size</th><td><br /><br /><dl><dd>3.2 m</dd></dl><br /></td><td><br /></td><td><br /></td></tr><br /><tr class="prntresclrbest"><th>Print quality color (best)</th><td><br /><br /><dl><dd>Up to 800 x 635 dpi, 1600 x 1270 dpi apparent</dd></dl><br /></td><td><br /><br /><dl><dd>Up to 360 dpi, 720 dpi apparent</dd></dl><br /></td><td><br /></td></tr><br /><tr class="prntspdmxmet odd"><th>Maximum print speed</th><td><br /><br /><dl><dd>110 m²/hr</dd></dl><br /></td><td><br /><br /><dl><dd>150 m²/hr</dd></dl><br /></td><td><br /></td></tr><br /><tr class="inktypes"><th>Compatible ink types</th><td><br /><br /><dl><dd>UV-curable pigmented inks</dd></dl><br /></td><td><br /><br /><dl><dd>UV-curable pigmented inks</dd></dl><br /></td><td><br /></td></tr><br /><tr class="prntcartvolmet odd"><th><br /></th><td><br /></td><td><br /></td><td><br /></td></tr><br /><tr class="mediahandle"><th>Finished output handling</th><td><br /><br /><dl><dd>Roll-to-roll (integrated collection system); roll-to-freefall</dd></dl><br /></td><td><br /><br /><dl><dd>Roll-to-roll (integrated collection system, on-core collector), roll-to-freefall, multi-roll printing</dd></dl><br /></td><td><br /></td></tr><br /><tr class="mediasizecustmet odd"><th>Media sizes, custom</th><td><br /><br /><dl><dd><ul class="nobullet"><br /><li>Roll-fed: up to 3.2 m wide</li><br /><li>rigid: up to 2.5 x 2 m (with optional flatbed module)</li><br /></ul><br /></dd></dl><br /></td><td><br /><br /><dl><dd><ul class="nobullet"><br /><li>Roll-fed: up to 5 m wide</li><br /></ul><br /></dd></dl><br /></td><td><br /></td></tr><br /><tr class="mediarollnummax"><th>Roll maximum input</th><td><br /><br /><dl><dd>2</dd></dl><br /></td><td><br /><br /><dl><dd>3</dd></dl><br /></td><td><br /></td></tr><br /></tbody></table><br /></div><br /></div><br />

Printer Outdoor dari HP

Scitex Printers Tackle outdoor and indoor applications with HP Latex Printing Technologies Find Scitex Printers (8) Compare     H...

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Security Override - Link To SecurityOverride

<div dir="ltr" style="text-align: left;" trbidi="on"><br /><div style="text-align: center;"><br /><span style="font-size: large;"><a href="http://securityoverride.org/linktous.php">Security Override - Link To SecurityOverride</a></span></div><br /><div style="text-align: center;"><br /><span style="font-size: large;"> <img height="50" src="http://securityoverride.com/images/SObanner3_150x50.jpg" style="border: 0px none;" width="271" /></span></div><br /><div class="zemanta-pixie" style="height: 15px; margin-top: 10px; text-align: center;"><br /></div><br /></div><br />

Security Override - Link To SecurityOverride

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CAB 2013

<div dir="ltr" style="text-align: left;" trbidi="on"><br /><br /><br /><b>thinkDoubleClick</b>, formerly known as <a class="zem_slink" href="http://www.doubleclick.com/" rel="homepage" target="_blank" title="DoubleClick">DoubleClick</a> <br /><br />Insights, is an annual meeting of senior executives from agencies, <br /><br />advertisers and publishers to discuss industry trends and the state of <br /><br />the <a class="zem_slink" href="http://en.wikipedia.org/wiki/Digital_marketing" rel="wikipedia" target="_blank" title="Digital marketing">digital marketing</a> ecosystem.<br /><br /><br /><br /><br /><br /><a name="more"></a><br /><br /><br />Register now to watch the live stream of these <br /><br />thought-provoking conversations - you'll even have the opportunity to <br /><br /><a class="zem_slink" href="http://www.jointheconversation.us/" rel="homepage" target="_blank" title="Join the Conversation">join the conversation</a> through social media.<br /><br /><br /><br /><br /><br /><br /><br /><div class="eventInfo" style="margin-bottom: 10px;"><br /><div class=""><br /><b>When:</b> Tuesday, June 4, 9am - Noon PDT</div><br /><div class=""><br /><b>Where:</b> <a href="http://youtube.com/doubleclick?webform&utm_source=friend" target="_blank">The DoubleClick YouTube Channel</a></div><br /><div class=""><br /><b>Agenda:</b> <a href="http://doubleclickadvertisers.blogspot.com/2013/05/explore-future-of-digital-marketing.html?webform&utm_source=friend" target="_blank">View the thinkDoubleClick Agenda</a></div><br /></div><br /><a href="https://www.cab2013.com/publisher/?webform&utm_source=doubleclick&utm_medium=blog_post&utm_campaign=thinkdclk">CAB 2013</a><br /><br /><div class="zemanta-pixie" style="height: 15px; margin-top: 10px;"><br /><img alt="" class="zemanta-pixie-img" src="http://img.zemanta.com/pixy.gif?x-id=47fef29e-ca1d-4c9d-824b-546518afebee" style="border: none; float: right;" /></div><br /></div><br />

CAB 2013

thinkDoubleClick , formerly known as DoubleClick Insights, is an annual meeting of senior executives from agencies, advertisers and publish...

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sumixs

<div dir="ltr" style="text-align: left;" trbidi="on"> <a href="http://sumixs.com/?ref=1362112" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;" target="_blank"></a><iframe height="300" src="http://sumixs.com/?ref=1362112" width="100%"><a href="http://sumixs.com/?ref=1362112"> Hundreds of people all over the world earn money sitting at home. Our company presents you one of the easiest job in the Internet paid surveys. </a></iframe> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="http://sumixs.com/?ref=1362112" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;" target="_blank"><img src="http://sumixs.com/pic/2.png" /></a></div> <div class="separator" style="clear: both; text-align: center;"> <a href="http://sumixs.com/?ref=1362112" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;" target="_blank"><img src="http://sumixs.com/pic/3.png" /></a></div> <a href="http://sumixs.com/?ref=1362112" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;" target="_blank"><img src="http://sumixs.com/pic/1.png" /></a><a href="http://sumixs.com/?ref=1362112" target="_blank">Hundreds of people all over the world earn money sitting at home. Our company presents you one of the easiest job in the Internet paid surveys. </a><a href="http://sumixs.com/?ref=1362112" target="_blank"> Participation in paid surveys means that you should watch video advertising on our site and after that doing a survey. Questions in the survey concern your opinion about wares in the video, and how it could affect people. </a><br /> <a href="http://sumixs.com/?ref=1362112" target="_blank"> 2 minutes a day and you have $9-15 (from only one video). You can watch 2-4 video advertisings a day! All you need is a computer, Internet and your desire. </a><br /> <div class="separator" style="clear: both; text-align: center;"> <a href="http://www.blogger.com/blogger.g?blogID=3998406318340837049" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"></a></div> <div class="separator" style="clear: both; text-align: center;"> <a href="http://www.blogger.com/blogger.g?blogID=3998406318340837049" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"></a></div> <div class="separator" style="clear: both; text-align: center;"> <a href="http://www.blogger.com/blogger.g?blogID=3998406318340837049" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"></a></div> <a href="http://www.blogger.com/blogger.g?blogID=3998406318340837049" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a href="http://www.blogger.com/blogger.g?blogID=3998406318340837049" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a href="http://www.blogger.com/blogger.g?blogID=3998406318340837049" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a href="http://sumixs.com/?ref=1362112" target="_blank">As our company is interested in a larger amount of partners for good statistics we worked out the referral program special for you. For each involved web user you get $11 to you account and 23 % from this web user’s earnings. </a><br /> <div class="zemanta-pixie"> <a class="zemanta-pixie-a" href="http://www.zemanta.com/?px" title="Enhanced by Zemanta"><img alt="Enhanced by Zemanta" class="zemanta-pixie-img" src="http://img.zemanta.com/zemified_h.png?x-id=87037a6e-d4f9-47a6-a41d-a46df9fa6f10" /></a></div> </div>

sumixs

Hundreds of people all over the world earn money sitting at home. Our company presents you one of the easiest job in the Internet paid su...

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Komunitas trading forex (12)

<div class="zemanta-img"><a href="http://commons.wikipedia.org/wiki/File:TFIFx_Trading_Forex.JPG"><img alt="A Forex trader executing an order" src="http://upload.wikimedia.org/wikipedia/commons/thumb/5/53/TFIFx_Trading_Forex.JPG/300px-TFIFx_Trading_Forex.JPG" /></a><span class="zemanta-img-attribution">Image via <a href="http://commons.wikipedia.org/wiki/File:TFIFx_Trading_Forex.JPG">Wikipedia</a></span></div><a href="http://www.facebook.com/home.php?sk=group_178894035459427&id=220138701334960#%21/home.php?sk=group_185284214846982">Komunitas trading forex (12)</a>: "- Sent using <a class="zem_slink" href="http://toolbar.google.com/" rel="homepage" title="Google Toolbar">Google Toolbar</a>"<br /> <div class="zemanta-pixie"><img alt="" class="zemanta-pixie-img" src="http://img.zemanta.com/pixy.gif?x-id=72923e81-0f19-416e-9731-ad3f746f3583" /></div>

Komunitas trading forex (12)

Image via Wikipedia Komunitas trading forex (12) : "- Sent using Google Toolbar "

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Pinging Service FAQ

<div class="zemanta-img"><a href="http://commons.wikipedia.org/wiki/File:Wikimania_FAQ.svg"><img alt="Wikimania FAQ logo." src="http://upload.wikimedia.org/wikipedia/commons/thumb/2/2a/Wikimania_FAQ.svg/300px-Wikimania_FAQ.svg.png" /></a><span class="zemanta-img-attribution">Image via <a href="http://commons.wikipedia.org/wiki/File:Wikimania_FAQ.svg">Wikipedia</a></span></div><a href="http://www.google.com/support/blogsearch/bin/answer.py?hl=en&answer=91323&ctx=share">Pinging Service FAQ</a><br /> <div class="zemanta-related"><h6 class="zemanta-related-title">Related articles</h6><ul class="zemanta-article-ul"><li class="zemanta-article-ul-li"><a href="http://www.popsugar.com/Pictures-Kate-Middleton-Prince-William-Wedding-16129344">"A First Look at Prince William and Kate Middleton's Royal Wedding Cake!" and related posts</a> (popsugar.com)</li> <li class="zemanta-article-ul-li"><a href="http://feeds.fashionista.com/%7Er/fashionistacom/%7E3/Viwbt8LB0K0/">"Kate Middleton Steps Out In Her Second Sarah Burton for Alexander McQueen Wedding Dress" and related posts</a> (feeds.fashionista.com)</li> <li class="zemanta-article-ul-li"><a href="http://www.huffingtonpost.com/2011/04/29/obama-giffords-shuttle-launch_n_855748.html">"Obama Meets With Rep. Giffords At Cape Canaveral" and related posts</a> (huffingtonpost.com)</li> <li class="zemanta-article-ul-li"><a href="http://www.okmagazine.com/2011/04/royal-wedding-recap-prince-william-kate-middleton-say-i-will/">"Royal Wedding Recap: Prince William & Kate Middleton Say “I Will”" and related posts</a> (okmagazine.com)</li> <li class="zemanta-article-ul-li"><a href="http://moviesblog.mtv.com/2011/04/29/transformers-dark-of-the-moon-trailer-analysis/">"'Transformers: Dark Of The Moon' Trailer Analysis: Decepticons, Destruction And... Frances McDormand?" and related posts</a> (moviesblog.mtv.com)</li> </ul></div><div class="zemanta-pixie"><img alt="" class="zemanta-pixie-img" src="http://img.zemanta.com/pixy.gif?x-id=b64fb90e-3d06-4d18-8aed-457adda79bc7" /></div>

Pinging Service FAQ

Image via Wikipedia Pinging Service FAQ Related articles "A First Look at Prince William and Kate Middleton's Royal Wedding Cake!...

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Your Website Has Just 8 Seconds

<div class="zemanta-img" style="font-family: inherit;"><a href="http://www.flickr.com/photos/39443895202@N01/3838802631" rel="nofollow" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="The Entrance to the World Wide Web (HDR)" src="http://farm4.static.flickr.com/3531/3838802631_231b04a33f_m.jpg" /></a><span style="font-size: small;"></span><span class="zemanta-img-attribution" style="font-size: small;">Image by <a href="http://www.flickr.com/photos/39443895202@N01/3838802631">jmtosses</a> via Flickr</span></div><div style="font-family: inherit;"><span style="font-size: small;"><a class="zem_slink freebase/en/search_engine_optimization" href="http://en.wikipedia.org/wiki/Search_engine_optimization" rel="wikipedia nofollow" title="Search engine optimization">SEO</a>-News: April 14, 2011 Feature Article</span></div><div style="font-family: inherit;"><span style="font-size: small;"><br /><br /></span></div><div style="font-family: inherit;"><span style="font-size: small;">By Neil Holley Williams (c) 2011 </span></div><div style="font-family: inherit;"><span style="font-size: small;"><br /><br /></span></div><div style="font-family: inherit;"><span style="font-size: small;"><a class="zem_slink freebase/en/research" href="http://en.wikipedia.org/wiki/Research" rel="wikipedia nofollow" title="Research">Researchers</a> have found that when people arrive at a website, at least 50% of them will leave that website</span></div><div style="font-family: inherit;"><span style="font-size: small;">within 8 seconds.</span></div><div style="font-family: inherit;"><span style="font-size: small;"><br /><br /></span></div><div style="font-family: inherit;"><span style="font-size: small;">We know this because it's worth a lot of money to huge corporations to know how people use the internet. They want to know what people like and dislike, and what they do and don't do. These huge corporations have spent millions on research so that they can figure all this out.</span></div><div style="font-family: inherit;"><span style="font-size: small;"><a name="more"></a><br /><br /></span></div><div style="font-family: inherit;"><span style="font-size: small;">All of this information is in the public domain and we can access it. The best bit is that the information these</span></div><div style="font-family: inherit;"><span style="font-size: small;">corporations have funded is just as valid for knowing how your website visitors behave.</span></div><div style="font-family: inherit;"><span style="font-size: small;"><br /><br /></span></div><div style="font-family: inherit;"><span style="font-size: small;">To repeat, researchers have found that when people arrive at a website, on average 50% of them will leave that website within 8 seconds.</span></div><div style="font-family: inherit;"><span style="font-size: small;"><br /><br /></span></div><div style="font-family: inherit;"><span style="font-size: small;">In other words, if your website doesn't do something WITHIN 8 SECONDS to keep them there, at least 50% of them will leave. For you, it could even be 60% or 80%.</span></div><div style="font-family: inherit;"><span style="font-size: small;"><br /><br /></span></div><div style="font-family: inherit;"><span style="font-size: small;">There was an old metaphor doing the rounds when the webfirst started, and sadly it's how a lot of businesses still view their websites. "The internet is like a huge gigantic shopping centre and your website is a shop. Everybody gets to come and browse your shop". Rubbish. It's more accurate if we imagine that the people in this mall are walking at 60mph and they are looking for something very specific, and they only have 15 minutes to find it. They are only ever going to go into the places that obviously provide those</span></div><div style="font-family: inherit;"><span style="font-size: small;">services or goods, and if the shop looks as though it doesn't, or they wouldn't feel comfortable in that shop,</span></div><div style="font-family: inherit;"><span style="font-size: small;">they aren't stopping, let alone coming inside.</span></div><div style="font-family: inherit;"><span style="font-size: small;"><br /><br /></span></div><div style="font-family: inherit;"><span style="font-size: small;">Think about how you use the web. You SURF <a class="zem_slink freebase/en/world_wide_web" href="http://en.wikipedia.org/wiki/World_Wide_Web" rel="wikipedia nofollow" title="World Wide Web">THE WEB</a>. Think about the phrase 'surf the web'. It means you go from onesite to the next, to the next, to the next. You do it because you can, and you don't stop until something interests you or catches your eye. You now know that even when you do stop, there is a 50% chance you will probably leave in 8 seconds if it doesn't quickly become apparent</span></div><div style="font-family: inherit;"><span style="font-size: small;">that it has what you're looking for.</span></div><div style="font-family: inherit;"><span style="font-size: small;"><br /><br /></span></div><div style="font-family: inherit;"><span style="font-size: small;">That's the challenge you and I face.</span></div><div style="font-family: inherit;"><span style="font-size: small;"><br /><br /></span></div><div style="font-family: inherit;"><span style="font-size: small;">We Have To Get Visitors To Stop Surfing And Interact With Us</span></div><div style="font-family: inherit;"><span style="font-size: small;"><br /><br /></span></div><div style="font-family: inherit;"><span style="font-size: small;">How do we do this? Here are three ways</span></div><div style="font-family: inherit;"><span style="font-size: small;"><br /><br /></span></div><div style="font-family: inherit;"><b><span style="font-size: small;">1.Use Headlines</span></b></div><div style="font-family: inherit;"><span style="font-size: small;"><br /><br /></span></div><div style="font-family: inherit;"><span style="font-size: small;">Look at your own website. If you don't have a headline in the form of words, then your 'headline' is whatever your visitor first sees when they arrive at your page. It might be a logo, a graphic, a picture or a piece of blank screen, or worse a lame piece of text like 'Welcome', or 'We have been in existence since 1982'. Be honest with yourself and ask - would this stop ME surfing? If you have nothing compelling to grab the visitor's attention, then he's gone.</span><br /><br /><span style="font-size: small;">Remember that the headline is the first thing that's going to grab me, and interest me; and it needs to be compelling enough to stop me surfing.</span></div><div style="font-family: inherit;"><span style="font-size: small;"><br /><br /></span></div><div style="font-family: inherit;"><span style="font-size: small;">Just making this one small change will make a big difference for you. If you are using a headline on your</span></div><div style="font-family: inherit;"><span style="font-size: small;">brochures or any other advertising and it works, then use it on your website.</span></div><div style="font-family: inherit;"><span style="font-size: small;"><br /><br /></span></div><div style="font-family: inherit;"><span style="font-size: small;">2.Use '<a class="zem_slink freebase/en/above_the_fold" href="http://en.wikipedia.org/wiki/Above_the_fold" rel="wikipedia nofollow" title="Above the fold">The Fold</a>'</span></div><div style="font-family: inherit;"><span style="font-size: small;"><br /><br /></span></div><div style="font-family: inherit;"><span style="font-size: small;">Make sure that your compelling headline and content appears above 'the fold' of your website. 'The Fold' is a newspaper phrase. Imagine you are reading a large newspaper, and you have to fold it in half to read the top half before turning over to read underneath. The equivalent on your website is what people see before they have to scroll down the page to read the rest.</span></div><div style="font-family: inherit;"><span style="font-size: small;"><br /><br /></span></div><div style="font-family: inherit;"><span style="font-size: small;">So, going back to your website - what do you see before you have to scroll down? This plays directly into the 8 second rule. If you haven't given the visitor a compelling reason to stop surfing, he/she probably won't even scroll down.</span></div><div style="font-family: inherit;"><span style="font-size: small;"><br /><br /></span></div><div style="font-family: inherit;"><span style="font-size: small;">If you are announcing your new CEO, the fact that you just won an industry award, or providing a long winded introduction or history of your company above the fold, your visitor is not going to be staying.</span></div><div style="font-family: inherit;"><span style="font-size: small;"><br /><br /></span></div><div style="font-family: inherit;"><span style="font-size: small;">3. Walk in Your Visitor's Shoes</span></div><div style="font-family: inherit;"><span style="font-size: small;"><br /><br /></span></div><div style="font-family: inherit;"><span style="font-size: small;">Put yourself in the shoes of your potential clients. They have found you on the web because they have specifically looked for you, and Google has considered your site relevant to what they are looking for. What are they interested in? What concerns them? What problem do they have that they want someone to solve?</span></div><div style="font-family: inherit;"><span style="font-size: small;"><br /><br /></span></div><div style="font-family: inherit;"><span style="font-size: small;">As a <a class="zem_slink freebase/m/09s1f" href="http://en.wikipedia.org/wiki/Business" rel="wikipedia nofollow" title="Business">business owner</a>, you are, of course, close to your business. You know it inside out. The temptation then is to write about your business on your homepage and that can be a big mistake.</span></div><div style="font-family: inherit;"><span style="font-size: small;"><br /><br /></span></div><div style="font-family: inherit;"><span style="font-size: small;">The truth is people don't CARE about your business.</span></div><div style="font-family: inherit;"><span style="font-size: small;"><br /><br /></span></div><div style="font-family: inherit;"><span style="font-size: small;">Don't take it personally. I'm sure they are all very nice people, and so are you; but that's not what they are there for.</span></div><div style="font-family: inherit;"><span style="font-size: small;"><br /><br /></span></div><div style="font-family: inherit;"><span style="font-size: small;">They are there because it's likely that you have something they need. In short, they have a selfish self-interest and it needs meeting.</span></div><div style="font-family: inherit;"><span style="font-size: small;"><br /><br /></span></div><div style="font-family: inherit;"><span style="font-size: small;">If you can meet that self-interest by talking directly to them about how to solve their problem and challenges, you will have a chance of stopping them surfing.</span></div><div style="font-family: inherit;"><span style="font-size: small;"><br /><br /></span></div><div style="font-family: inherit;"><span style="font-size: small;">Go to your website as if you were a first-time visitor. Be tough on yourself and ask yourself if you are really</span></div><div style="font-family: inherit;"><span style="font-size: small;">captivating your visitors in those first 8 seconds in a way that stops them surfing.</span></div><div style="font-family: inherit; text-align: center;"><u><span style="font-size: small;">                                                                                                            </span></u></div><div style="font-family: inherit; text-align: center;"><span style="font-size: x-small;"><i>Neil Holley-Williams runs HW Marketing <a class="zem_slink freebase/en/unioted_kingdom" href="http://maps.google.com/maps?ll=51.5,-0.116666666667&spn=10.0,10.0&q=51.5,-0.116666666667%20%28United%20Kingdom%29&t=h" rel="geolocation nofollow" title="United Kingdom">UK</a>, a company providing marketing advice for small businesses andstart-up businesses. HW Marketing UK also provide very affordable website design and SEO for small and medium sized businesses. Neil has worked in the IT industry for over 25 years as a freelance for companies such as <a class="zem_slink freebase/en/ibm" href="http://www.google.com/finance?q=LON:IBM" rel="googlefinance nofollow" title="LSE: IBM">IBM</a>,<a class="zem_slink freebase/en/carnival_corporation_plc" href="http://www.google.com/finance?q=LON:CCL" rel="googlefinance nofollow" title="LSE: CCL"> Carnival UK</a>, <a class="zem_slink freebase/en/invesco_perpetual" href="http://en.wikipedia.org/wiki/Invesco_Perpetual" rel="wikipedia nofollow" title="Invesco Perpetual">Invesco Perpetual</a> and Skandia Life. For more free information visit http://www.hwmarketing.co.uk</i></span></div><div style="font-family: inherit; text-align: center;"><u><i><span style="font-size: small;">                                                                                                            </span></i></u></div><div style="font-family: inherit;"><u><i><span style="font-size: small;"><br /><br /></span></i></u></div><div style="font-family: inherit;"><span style="font-size: small;"> </span></div><div style="font-family: inherit;"><span style="font-size: x-small;"><i>Copyright © 2011 Jayde <a class="zem_slink freebase/en/information_today_inc" href="http://en.wikipedia.org/wiki/Information_Today%2C_Inc." rel="wikipedia nofollow" title="Information Today, Inc.">Online, Inc.</a> All Rights Reserved.</i></span></div><div style="font-family: inherit;"><span style="font-size: x-small;"><i> </i></span></div><div style="font-family: inherit;"><span style="font-size: x-small;"><i>SEO-News is a registered service mark of Jayde Online, Inc.</i></span></div><div class="zemanta-pixie" style="font-family: inherit;"><span style="font-size: small;"><img alt="" class="zemanta-pixie-img" src="http://img.zemanta.com/pixy.gif?x-id=11ab9dec-da2b-467c-a956-3ad6e724bc90" /></span><span class="zem-script more-related more-info pretty-attribution paragraph-reblog" style="font-size: small;"><script defer="defer" src="http://static.zemanta.com/readside/loader.js" type="text/javascript"><br /></script></span></div>

Your Website Has Just 8 Seconds

Image by jmtosses via Flickr SEO -News: April 14, 2011 Feature Article By Neil Holley Williams (c) 2011 Researchers have found that when p...

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Bank of Canada Umumkan Penerima Beasiswa tahun 2011 dan Penghargaan Gubernur

<div class="zemanta-img"><a href="http://commons.wikipedia.org/wiki/File:Corbett_Hall_University_Of_Alberta_Edmonton_Alberta_Canada_08A.jpg"><img alt="Corbett Hall on the north campus of the Univer..." src="http://upload.wikimedia.org/wikipedia/commons/thumb/4/41/Corbett_Hall_University_Of_Alberta_Edmonton_Alberta_Canada_08A.jpg/300px-Corbett_Hall_University_Of_Alberta_Edmonton_Alberta_Canada_08A.jpg"></a><span class="zemanta-img-attribution">Image via <a href="http://commons.wikipedia.org/wiki/File:Corbett_Hall_University_Of_Alberta_Edmonton_Alberta_Canada_08A.jpg">Wikipedia</a></span></div><b><span style="background: none repeat scroll 0% 0% transparent; border: 0pt none; display: inline; font-size: 100%; margin: 0pt; outline: 0pt none; padding: 0pt; vertical-align: baseline;"><span style="background: none repeat scroll 0% 0% transparent; border: 0pt none; display: inline; font-size: 100%; margin: 0pt; outline: 0pt none; padding: 0pt; vertical-align: baseline;">Ottawa</span></span></b><span style="background: none repeat scroll 0% 0% transparent; border: 0pt none; display: inline; font-size: 100%; margin: 0pt; outline: 0pt none; padding: 0pt; vertical-align: baseline;"><span style="background: none repeat scroll 0% 0% transparent; border: 0pt none; display: inline; font-size: 100%; margin: 0pt; outline: 0pt none; padding: 0pt; vertical-align: baseline;"> - The <a class="zem_slink" href="http://maps.google.com/maps?ll=45.42088,-75.702968&spn=0.01,0.01&q=45.42088,-75.702968%20%28Bank%20of%20Canada%29&t=h" rel="geolocation" title="Bank of Canada">Bank of Canada</a> hari ini mengumumkan bahwa Profesor Randall K. Morck dari <a class="zem_slink" href="http://maps.google.com/maps?ll=53.5244444444,-113.524444444&spn=0.01,0.01&q=53.5244444444,-113.524444444%20%28University%20of%20Alberta%29&t=h" rel="geolocation" title="University of Alberta">University of Alberta</a> <a class="zem_slink" href="http://en.wikipedia.org/wiki/Dan_%28rank%29" rel="wikipedia" title="Dan (rank)">dan</a> Gregor W. Smith dari <a class="zem_slink" href="http://www.lonelyplanet.com/ireland/northern-ireland/belfast/sights/university/queen-s-university" rel="lonelyplanet" title="Queen's University">Queen's University</a> adalah penerima Bank </span></span><b><span style="background: none repeat scroll 0% 0% transparent; border: 0pt none; display: inline; font-size: 100%; margin: 0pt; outline: 0pt none; padding: 0pt; vertical-align: baseline;"><span style="background: none repeat scroll 0% 0% transparent; border: 0pt none; display: inline; font-size: 100%; margin: 0pt; outline: 0pt none; padding: 0pt; vertical-align: baseline;">Award Fellowship</span></span></b><span style="background: none repeat scroll 0% 0% transparent; border: 0pt none; display: inline; font-size: 100%; margin: 0pt; outline: 0pt none; padding: 0pt; vertical-align: baseline;"><span style="background: none repeat scroll 0% 0% transparent; border: 0pt none; display: inline; font-size: 100%; margin: 0pt; outline: 0pt none; padding: 0pt; vertical-align: baseline;"> untuk 2011.</span> <span style="background: none repeat scroll 0% 0% transparent; border: 0pt none; display: inline; font-size: 100%; margin: 0pt; outline: 0pt none; padding: 0pt; vertical-align: baseline;">"Bank of Canada sangat senang untuk hadir baik Profesor Morck dan Profesor Smith dengan Fellowship Awards tahun ini," <a class="zem_slink" href="http://en.wikipedia.org/wiki/Kata" rel="wikipedia" title="Kata">kata</a> <a class="zem_slink" href="http://en.wikipedia.org/wiki/Mark_Carney" rel="wikipedia" title="Mark Carney">Mark Carney</a>, Gubernur Bank of Canada.</span></span><br> <a href="http://www.bankofcanada.ca/en/bios/morck.html"><span style="background: none repeat scroll 0% 0% transparent; border: 0pt none; display: inline; font-size: 100%; margin: 0pt; outline: 0pt none; padding: 0pt; vertical-align: baseline;"><span style="-moz-background-clip: border; -moz-background-origin: padding; -moz-background-size: auto auto; background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat; border: 0pt none; display: inline; font-size: 100%; margin: 0pt; outline: 0pt none; padding: 0pt; vertical-align: baseline;">Profesor Morck</span></span></a><span style="background: none repeat scroll 0% 0% transparent; border: 0pt none; display: inline; font-size: 100%; margin: 0pt; outline: 0pt none; padding: 0pt; vertical-align: baseline;"><span style="-moz-background-clip: border; -moz-background-origin: padding; -moz-background-size: auto auto; background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat; border: 0pt none; display: inline; font-size: 100%; margin: 0pt; outline: 0pt none; padding: 0pt; vertical-align: baseline;"> telah dipublikasikan secara luas di bidang <a class="zem_slink" href="http://en.wikipedia.org/wiki/Corporate_finance" rel="wikipedia" title="Corporate finance">corporate finance</a>, efisiensi sistem keuangan, ekonomi politik dan sejarah bisnis.</span> <span style="background: none repeat scroll 0% 0% transparent; border: 0pt none; display: inline; font-size: 100%; margin: 0pt; outline: 0pt none; padding: 0pt; vertical-align: baseline;">Dia adalah ahli yang sangat terkenal pada tata kelola perusahaan.</span> <span style="background: none repeat scroll 0% 0% transparent; border: 0pt none; display: inline; font-size: 100%; margin: 0pt; outline: 0pt none; padding: 0pt; vertical-align: baseline;">penelitian saat ini berfokus pada perilaku lembaga keuangan, hubungan yang terkait antara sektor keuangan dan makroekonomi, dan bagaimana mempengaruhi kebijakan moneter.</span> <span style="background: none repeat scroll 0% 0% transparent; border: 0pt none; display: inline; font-size: 100%; margin: 0pt; outline: 0pt none; padding: 0pt; vertical-align: baseline;">"Yang inovatif penelitian Morck Profesor sangat relevan dengan Bank pekerjaan dalam kebijakan moneter dan stabilitas keuangan," kata Gubernur Carney.</span></span>

Bank of Canada Umumkan Penerima Beasiswa tahun 2011 dan Penghargaan Gubernur

Image via Wikipedia Ottawa - The Bank of Canada hari ini mengumumkan bahwa Profesor Randall K. Morck dari University of Alberta dan Gr...

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10 Tips For Building Your Next-Gen Marketing Team

<div class="zemanta-img"><br /><a href="http://www.daylife.com/image/0ewM8kt0eU0m7?utm_source=zemanta&utm_medium=p&utm_content=0ewM8kt0eU0m7&utm_campaign=z1" rel="nofollow" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="NEW YORK - SEPTEMBER 03: Eleo Hensleigh, chie..." src="http://cache.daylife.com/imageserve/0ewM8kt0eU0m7/150x98.jpg" /></a><span class="zemanta-img-attribution">Image by <a href="http://www.daylife.com/source/Getty_Images">Getty Images</a> via <a href="http://www.daylife.com/">@daylife</a></span></div><br />What’s it like to be a chief marketing officer in 2011? “There is no comfort zone anymore,” said Krishnan Chatterjee, <a class="zem_slink freebase/en/chief_marketing_officer" href="http://en.wikipedia.org/wiki/Chief_marketing_officer" rel="wikipedia nofollow" title="Chief marketing officer">CMO</a> for $3.1 billion Indian IT service provider <a class="zem_slink freebase/en/hcl_technologies" href="http://maps.google.com/maps?ll=28.5888027778,77.3475611111&spn=1.0,1.0&q=28.5888027778,77.3475611111%20%28HCL%20Technologies%29&t=h" rel="geolocation nofollow" title="HCL Technologies">HCL Technologies</a>. What’s hot can turn cold. What’s up may come down. And it all happens at warp speed.<br /><br />There’s increased audience segmentation, a growing choice of marketing vehicles, the necessary integration of more third-party providers, and the seemingly endless touch points for any given brand that necessitates new relationships from HR and sales to IT and customer service. “The CMO today has really got to use the maximum amount of peripheral vision both internally and externally,” said Lynne Seid, partner in the global marketing officers practice of executive recruiter Heidrick & Struggles.<br /><br />The key is to build a corporate marketing team for tomorrow. “It’s very difficult to think you’re going to be able to construct the perfect message with the perfect execution anymore. If you linger too long or hesitate, someone will beat you to the punch,” said Gayle Meredith, CMO at commercial real estate firm Cassidy Turley, in an interview with CMO.com. “You have to construct a team that can help you quickly assemble different pieces that you need.”<br /><br /><a name="more"></a>Here are 10 tips from <a class="zem_slink freebase/en/cmos" href="http://en.wikipedia.org/wiki/CMOS" rel="wikipedia nofollow" title="CMOS">CMOs</a> and industry watchers for assembling the winning marketing team of the future.<br /><br /><b>1. Build <a class="zem_slink freebase/en/the_a-team" href="http://www.rottentomatoes.com/m/five-factories-workers-control-in-venezuela" rel="rottentomatoes nofollow" title="Five Factories - Workers Control in Venezuela">A Team</a> Of Team Builders<br /><br /></b><a class="zem_slink" href="http://www.crunchbase.com/person/nigel-dessau" rel="crunchbase nofollow" title="Nigel Dessau">Nigel Dessau</a>, senior vice president and CMO of $6.5 billion semiconductor maker <a class="zem_slink freebase/en/advanced_micro_devices" href="http://www.google.com/finance?q=NYSE:AMD" rel="googlefinance nofollow" title="NYSE: AMD">AMD</a>, told CMO.com he is always searching for new talent. Yet even with the new demands of digital marketing, he rarely seeks a particular technical ability. “The biggest single skill necessary is collaboration,” said <a class="zem_slink freebase/en/dessau" href="http://www.lonelyplanet.com/germany/saxony-anhalt/dessau?destination_tag_id=359403" rel="lonelyplanet nofollow" title="Dessau">Dessau</a>, who must compete with archrival Intel at one-eighth of its marketing budget. “And it’s the one thing you don’t learn in school.” He recruits entry-level employees who can learn on the job, <a class="zem_slink freebase/m/07s6fsf" href="http://en.wikipedia.org/wiki/Master_of_Business_Administration" rel="wikipedia nofollow" title="Master of Business Administration">MBAs</a> who can quickly assimilate, and seasoned team builders.<br /><br />“A lot of things that we are doing today are very new and have not been done before by a lot of people,” said HCL’s Chatterjee, who spent the first decade of his marketing career in consumer goods launching everything from a cigarette brand to a high-end apparel chain. He values intellectual curiosity, positivity, and experimentation.<br /><br /><b>2. Consider Creating A CDO<br /><br /></b>Digital media is just one aspect of marketing, but it’s the newest and most challenging for many corporate marketers. Some CMOs are appointing a chief digital officer (CDO) to guide them on the frontier. “This is a new kind of person sitting in the corporate environment that, a few years ago, may have been at a dotcom or a digital agency,” Heidrick & Struggles’ Seid told CMO.com. “This will be the strategic architect of company’s digital point of view.”<br /><br /><b>3. Enter The Matrix<br /><br /></b>Meeting new demands doesn’t begin and end with the coronation of a digital chief. “It can’t be done by one person sitting at a marketing dashboard doing their own thing,” Seid said. “It has to be interwoven into every aspect of what CMO does.”<br /><br />“You don’t want to create a ghetto,” AMD’s Dessau agreed. “You have to add a bit of that to everyone’s job.”<br /><br />Think interdepartmental teams, cross-training, and reporting matrices. When Maria Davlantes became the first CMO at $962 million modular rug company Interface, she sought to create a physical and cultural environment conducive to small-group discussions and “cross-pollination.” “We want staff who are experts in their respective disciplines, but who can also step outside of their comfort zone and value different ideas,” she told CMO.com.<br /><br />But take care to create common goals, Dessau warned.  You can’t have the director of regional working toward contributing margin dollars and the corporate manager chasing gross margin percentage and expect teamwork. Unite digital and analog efforts with common metrics as well, said Megan Findley, marketing director at <a class="zem_slink freebase/en/boston_consulting_group" href="http://www.bcg.com/" rel="homepage nofollow" title="Boston Consulting Group">The Boston Consulting Group</a> (<a class="zem_slink freebase/en/bacillus_calmette-guerin" href="http://en.wikipedia.org/wiki/Bacillus_Calmette-Gu%C3%A9rin" rel="wikipedia nofollow" title="Bacillus Calmette-Guérin">BCG</a>), in an interview with CMO.com. Incorporate new marketing vehicles into your ROMI model. And “look at a broader range of objectives and ways of defining success,” Findley advised. “Declare victory because you learned something, not just because you sold something.”<br /><br /><div style="background-color: transparent; border: medium none; color: black; overflow: hidden; text-align: left; text-decoration: none;"><br /></div><br /><br /><br /><b>4. Look Beyond The Usual Suspects<br /><br /></b>Meredith has spent the majority of her career in real estate, but the 20-year marketing veteran is looking for talent in new places today—graphics folks with an affinity for new tools and IT professionals who love communications. Sometimes she finds the best people hiding in plain sight. “You have to be inquisitive of the people around you and really try to figure out what their interests are,” Meredith said. “Some people are just really good soldiers doing what you ask.  If you don’t ask the question, you’ll never know what they really want to do.”<br /><br />Consider recruiting from niche agencies or technology suppliers. “Then combine that talent with digital boot camp training and education for the rest of the marketing team,” said BCG partner and managing director Dominic Field.<br /><br /><br /><br /><b>5. Assess Your Analytics Capacity</b><br /><br />Seid calls it “the ever-growing and previously unsolvable problem of analytics.” CMOs are blessed with an abundance of data, but turning those bits and bytes into information is an evolving science. “It’s always been an important weapon,” BCG’s Field told CMO.com. “And it’s going to become even more important.”<br /><br />Conduct an audit of your organization’s analytics prowess and fill in gaps. “It goes beyond the market research function; they haven’t been in a world where customer feedback is in real time,” Seid said. CMOs must tap other data silos in the company to create a full analytics picture. Some are creating an analytics director to lead the effort. “They may have come from academics or cultural anthropology or a data company. There’s a complete lack of continuity in the background of these folks,” Seid said. “But what’s very clear is their understanding of the difference between data, information, and insight.”<br /><br /><b>6. Diversify Your Talent Portfolio<br /><br /></b>The corporate marketing team must reflect the communities and markets in which you do business. “You have to hire the right skills and people locally and nationally and even take it in to account when building your agency model,” AMD’s Dessau said. He has created a two-tier model to incorporate region- and country-specific third parties into his mix. The only danger is in letting every country or region do its own thing, of course, but a balance can be struck. “I can’t manage a China market from Austin, Texas,” Dessau said. “What matters there is not visible from this office.”<br /><br />Managing a geographically diverse team isn’t easy, said Davlantes, whose 100 marketers are scattered around the globe. “Building upon relationships is not always as easy as we’d like it to be,” she said. “[But] along with regular communication, we have multiple in-person meetings throughout different world regions within each year.”<br /><br /><br /><br /><b>7. Don’t Just Employ--Empower<br /><br /></b>The average age of an employee at HCL Technologies is 25, and that holds true within Chatterjee’s team. Since he manages groups on three continents and tackles everything in-house, he can’t wait for years before entrusting them with important pieces of the marketing portfolio.<br /><br />Once Chatterjee has gone through the due diligence of hiring the right people, cross-training them, and putting the right processes in place, he must let go. “You have to believe in your people, challenge your people, and then let youth brigade take charge as much as you can,” he told CMO.com.<br /><br />HCL holds an annual global meeting of current and future customers in Orlando—a corporate version of a tent revival to energize the business. Last year, with corporate budgets shaky, Chatterjee anticipated 600 attendees at best. One thousand came. “That was pulled off by 20 of my people, none of whom is above 26 years of age,” he said. “They have brilliant ideas if you can enable and empower them to deliver to their potential.”<br /><br /><br /><br /><br /><br /><b>8. Integrate Third Parties</b><br /><br />Cassidy Turley’s Meredith does a lot of outsourcing, but the work is increasingly going to a larger number of specialized providers, from media placement agencies to technology vendors. “The number of providers and the niche aspect of what they’re providing have become very complex,” Seid said. “The client wish is that the providers would just talk to one another and self-integrate.” But the onus is on the internal marketing group to coordinate and align suppliers.<br /><br />AMD’s Dessau has changed the nature of his third-party relationships. “We’ve moved away from a relationship that’s transactional—one task at a time—toward one where you may pay some level of retainer to make sure you’re putting together a team that’s able to collaborate,” he said.<br /><br />Meredith currently has a project that requires her external creative agency to join forces with an IT vendor. “We’re developing project teams with multiple third-parties and for us to be successful they have to work together,” Meredith said. “It’s an additional management challenge to make sure they play nice.”<br /><br />BCG’s Field suggested changing the incentive structures for outside suppliers. “Some CMOs are making up to 20 percent of compensation contingent on collaboration,” he said.<br /><br /><br /><br /><b>9. Incent Innovation<br /><br /></b>You get what you pay for outside and inside the organization. If you want to increase the importance of new media or mindsets, then put your money where your mouth is. Set minimums for digital investment and put incentives in place for experimentation, BCG’s Field said.<br /><br />Employees must feel free to fail, Interface’s Davlantes said. “CMOs also need to be reflective—as well as strategic—listeners for their teams,” she said. “The best ideas can come from the most unexpected places.”<br /><br />You know the old phrase, “No one ever got fired for buying too much television”? Start firing people for buying too much television. Or at least require new kinds of investments from your team.  “The CMO should be saying I’m not going to reward more of same,” Field said. “They must actively push people to get in the game.”<br /><br /><br /><br /><b>10. Walk The Walk<br /><br /></b>Forward-thinking CMOs aren’t sitting on the sidelines. “The most important thing for the CMO is to show leadership stating that [digital media] is important—that it’s a source of competitive advantage if you get it right,” Field said. “There has to be a top-down mandate to say, ‘We need to be present in figuring out how to embrace the opportunities of the array of new options.’”<br /><br />“Some traditional marketers will say, ‘I’m not on Twitter; I have a team that does that.’ But there’s not a switch called ‘advertising’ or ‘social media’ that you turn on to engage in various new outreach methods,” said HCL’s Chatterjee, who is on Twitter, writes a marketing blog, and  has a Facebook page promoting the rock band he formed within his marketing team. “You have to engage yourself to understand how the channels and media work.”<br /><br />“For a CMO to be effective today, it’s very difficult to sit in your ivory tower and prognosticate,” said Dessau, who also tweets and blogs “You have to be much more willing to engage than ever before.”<br /><br /><div style="background-color: transparent; border: medium none; color: black; overflow: hidden; text-align: left; text-decoration: none;"><br /></div><br /><div class="zemanta-pixie"><br /><img alt="" class="zemanta-pixie-img" src="http://img.zemanta.com/pixy.gif?x-id=7fae3409-8dcc-461e-ac77-c655ef19b871" /><span class="zem-script more-related more-info pretty-attribution paragraph-reblog"><script defer="defer" src="http://static.zemanta.com/readside/loader.js" type="text/javascript"><br /></script></span></div><br />

10 Tips For Building Your Next-Gen Marketing Team

Image by Getty Images via @daylife What’s it like to be a chief marketing officer in 2011? “There is no comfort zone anymore,” said Krishn...

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